This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers (B2C) and business (B2B) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving business growth. Educational content is a hallmark of effective marketing, offering value to both B2C consumers and B2B decision-makers. YouTube…
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Advertising Technology
Local Marketing Strategies for Multi-Location Businesses
Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your…
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Paid and Organic Search Marketing
What is SEO? Search Engine Optimization In 2024
One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…
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Artificial Intelligence
Imagga: An API for AI-Powered Image Recognition
Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing is time-consuming and prone to errors, hindering productivity and innovation. Imagga Imagga provides AI-powered, innovative, and cutting-edge APIs for image…
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Email Marketing & Automation
How To Set Up Email Authentication with Microsoft Office (SPF, DKIM, DMARC)
We’re seeing more and more deliverability issues with clients these days and too many companies don’t have basic email authentication set up with their office email and email marketing service providers. The most recent was an e-commerce company we’re working with that sends their support messages out of Microsoft Exchange Server. This is important because the client’s customer support emails…
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Customer Data Platforms
How Your Sales and Marketing Teams Can Stop Contributing To Digital Fatigue
The last couple of years has been an incredible challenge for me. On the personal side, I was blessed with my first grandchild. On the business side, I joined forces with some colleagues that I highly respect and we’re building a digital transformation consultancy that’s really taking off. Of course, in the middle of that, there’s been a pandemic that…
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Social Media & Influencer Marketing
Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn’t as new as you might think — it’s a strategy that’s been evolving for centuries, shaped by culture, technology, and consumer behavior. What…
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Content Marketing
WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions (CTA) throughout the sites. The button shortcode we use automatically outputs a nice button by adding classes to the output HTML. Here’s the shortcode to produce a button to…
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E-commerce and Retail
How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers – whether they’re automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony – to the actual colors utilized – has a significant impact on user behavior. Color…
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Content Marketing
Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More
Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action (CTA). A prospect or customer that’s being informed wants… needs to be told what the next action(s) should be to either continue their research or to connect with your business. I’m stunned when we are hired by a client who…
