Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • How Color Impacts Purchase Behavior

    How Do Colors Impact Purchase Behavior?

    The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony - to the actual colors utilized ...

  • Less form fields increases conversions

    Why Having Less Form Fields Drives Conversions

    When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it's widely known that web users have a strong aversion to filling them out. Therefore, optimizing form length and design is paramount in improving user experience and increasing conversion...

  • How to track 404 Page Not Found Errors in Google Analytics

    How To Track 404 Page Not Found Errors in Google Analytics

    We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old...

  • Mobile App, Mobile Web App, versus Progressive Web App (PWA)

    Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)

    When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App ( PWA ), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it's crucial to consider the differing stances of Apple and Google regarding PWAs. Here, we explore these...

  • Digital Communication Fatigue Infographic

    How Your Sales and Marketing Teams Can Stop Contributing To Digital Fatigue

    The last couple of years has been an incredible challenge for me. On the personal side, I was blessed with my first grandchild. On the business side, I joined forces with some colleagues that I highly respect and we're building a digital transformation consultancy that's really taking off. Of course, in the middle of...

  • Microsoft Office 365 Email Authentication - SPF, DKIM, DMARC

    How To Set Up Email Authentication with Microsoft Office (SPF, DKIM, DMARC)

    We're seeing more and more deliverability issues with clients these days and too many companies don't have basic email authentication set up with their office email and email marketing service providers. The most recent was an e-commerce company we're working with that sends their support messages out of Microsoft Exchange...

  • COVID-19 Pandemic Business Challenges

    Business Challenges & Opportunities With The COVID-19 Pandemic

    For several years, I've touted that change is the only constant marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies have also been forced to be more transparent and human in their...

  • Whois Lookup Tool

    App: WHOIS Lookup

    If you've ever registered a domain, your domain registrar is required to publish a registration record publicly. A WHOIS lookup is a tool that allows individuals to search for domain name registration information. This tool is essential for reviewing domain ownership specifics, as it provides contact details, domain registration information, and expiry...

  • What is Content Marketing?

    What is Content Marketing? The Strategies Driving Results in 2025

    Even though we've been writing about content marketing for over a decade, I think it's essential that we address basic questions for both marketing students and validate the information provided to experienced marketers. Content marketing is a broad term that encompasses a wide range of activities. The term content marketing...

  • Buy Me a Coffee: Monetize Your Content

    Buy Me a Coffee: Give Your Audience An Easy Way To Say Thanks!

    Content creators, whether writers, artists, musicians, or developers, face the challenge of monetizing their content without resorting to intrusive ads or complicated subscription models. Amidst a sea of platforms offering various forms of monetization, one stands out for its simplicity, warmth, and direct connection between creators and their fans: Buy Me a Coffee...

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