Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Microsoft Office 365 Email Authentication - SPF, DKIM, DMARC

    How To Set Up Email Authentication with Microsoft Office (SPF, DKIM, DMARC)

    We’re seeing more and more deliverability issues with clients these days and too many companies don’t have basic email authentication set up with their office email and email marketing service providers. The most recent was an e-commerce company we’re working with that sends their support messages out of Microsoft Exchange Server. This is important because the client’s customer support emails…

  • Call To Action Best Practices: Offers, Design, Locations, Infographic and Guide

    Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More

    Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action (CTA). A prospect or customer that’s being informed wants… needs to be told what the next action(s) should be to either continue their research or to connect with your business. I’m stunned when we are hired by a client who…

  • Buy Me a Coffee: Monetize Your Content

    Buy Me a Coffee: Give Your Audience An Easy Way To Say Thanks!

    Content creators, whether writers, artists, musicians, or developers, face the challenge of monetizing their content without resorting to intrusive ads or complicated subscription models. Amidst a sea of platforms offering various forms of monetization, one stands out for its simplicity, warmth, and direct connection between creators and their fans: Buy Me a Coffee. Buy Me a Coffee allows fans to…

  • Local Marketing Strategies for Multi-Location Businesses

    Local Marketing Strategies for Multi-Location Businesses

    Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your…

  • Imagga Image Recognition API with AI

    Imagga: An API for AI-Powered Image Recognition

    Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing is time-consuming and prone to errors, hindering productivity and innovation. Imagga Imagga provides AI-powered, innovative, and cutting-edge APIs for image…

  • Word Counter, Sentence Counter, Character Counter

    App: Word Counter, Sentence Counter, and Character Counter (Removing HTML)

    If you’re reading this article in our email or feed, you will need to click through to the page to use the app. Text or HTML Clean Text Count Copy Clean Text As with many of our Martech Zone Apps, I keep finding new tools that I need when I’m working with our clients. Whether it’s ensuring titles and meta descriptions…

  • YouTube Marketing and YouTube Statistics: Social, Mobile, Ads, and Search

    YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing

    YouTube has emerged as an indispensable platform that consumers (B2C) and business (B2B) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving business growth. Educational content is a hallmark of effective marketing, offering value to both B2C consumers and B2B decision-makers. YouTube…

  • How Color Impacts Purchase Behavior

    How Do Colors Impact Purchase Behavior?

    The science of colors is fascinating, in my opinion. Great designers – whether they’re automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony – to the actual colors utilized – has a significant impact on user behavior. Color…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership