This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Drive Real Results with Mobile Coupons and Consumer Savings Trends
The rise of the smartphone has redefined countless aspects of daily life, and saving money is no exception. Once limited to newspaper clippings and desktop printouts, coupons have evolved into a fast, digital, and highly personalized experience that travels wherever consumers do. The era of mobile couponing has transformed shopping behavior, brand loyalty, and...
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The Call-to-Action: The Most Important Element of Any Blog Post
Most marketers obsess over headlines, images, and structure. Those elements matter, but they are not what determine whether a blog post moves the business forward. The real leverage point is the call to action. The CTA is the moment where attention becomes action, where a reader stops passively consuming and makes a choice that drives...
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Adobe Creative Cloud: Read the Fine Print on Licenses!
When Adobe Creative Cloud launched, I signed up! No more buying expensive licenses and managing DVD keys... just download and install as needed. We have an amazing team that works on our designs, but we often just have to make a quick edit or adjustment after we get files from our designers, so I purchased...
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Upfluence: Supercharge Your Influencer Marketing and Affiliate Programs
The digital landscape is evolving, and brands must adapt to how they engage with consumers. Traditional advertising is losing its edge as customers increasingly trust recommendations from real people—content creators, influencers, and brand advocates. But managing influencer campaigns, tracking ROI , and handling payments can be overwhelming without the right tools. That’s where...
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SmartReach AI: Close More B2B Deals With Hyper-Personalized Prospecting
Finding the right prospects at the right time is one of the toughest challenges for sales teams. You can have a stellar product and a motivated team, but without targeted outreach, too many leads slip through the cracks. Traditional prospecting often involves juggling multiple tools, sifting through unreliable data, and spending hours on manual...
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What Measures Marketers Need to Take to Succeed Online
The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, e-commerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume...
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Consultants, Contractors, and Employees: Where Are We Heading?
Often, I hear the screams of pain when we turn to external consultants or contractors to get work completed. It's a delicate situation - sometimes employees feel like they are being betrayed that you're going external. Quite honestly, there's a learning curve and additional expense to going external. There are advantages, though. ...
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Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region's most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want to share with you about...
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Appointiv: Streamline and Automate Appointment Scheduling Using Salesforce
One of the significant behavioral changes that have occurred in the buyer's journey online is the ability to self-service. As a buyer, I want to research problems online, identify solutions, evaluate vendors, and... ultimately... get as far to the finish line as I can before ever having to contact a salesperson. ...
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Is Paid Search Overtaking Organic Search?
Econsultancy recently did an article on how paid search results are dominating some search engine results pages . While this increases the overall value and revenue associated with the search engine results page, I'm not that optimistic that it increases the value for the search user. Here's a screenshot of the "credit cards" search engine...