This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Agreedo: Maximize Your Meeting Efficiency with Streamlined Notes and Agendas
Are you struggling to keep your meetings organized? Are you tired of endless notetaking or forgotten follow-ups? Whether you’re managing a small team or collaborating with clients, keeping track of key decisions and tasks is crucial to your project’s success. AgreeDo offers a simple yet powerful solution to help you and your team stay...
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Five Digital Trends Shaking Up Europe
Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn't too different . Big data is helping e-commerce providers predict purchase behavior and helping to present product offerings across channels - increasing conversion rates and upselling consumers. ...
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5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns
An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers use social media. This trend keeps growing year after year and shows...
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Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies in gathering, analyzing, and acting on feedback from multiple touchpoints without overwhelming resources. ...
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How to Use Google Analytics to Improve Your Marketing Efforts
Sometimes I think they should change the name of analytics to questionalytics because analytics doesn't ever seem to provide the analysis you're looking for... it often generates more questions. If you don't understand the data behind the filters, segments, and charts - you may be making some terrible...
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What Makes People Click… 72% More?
Dr. Todd's , an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd's marketing mix is email marketing. We created a new content strategy, a fresh design and mapped out an editorial calendar. We've analyzed one of Dr. Todd's promotional...
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Free Shipping versus Discounting
I'm not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion rates. I'm also curious how loyal bargain shoppers are. If you steeply discount, do folks...
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5PM: Full-featured Project Management SaaS
One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the workday between time zones, you naturally introduce a delay to everything you do. I got some...
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Why Brands Must Build Influence Early in The AI Era
AI search has changed the way consumers move through the digital space, especially in the early stages of the customer journey. Where users once engaged with the traditional ten blue links on Google Search, they are now relying more and more on generative platforms like Google’s AI Overviews ...
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GetFeedback: Online Surveys Like Never Before
If you've taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It's one of the problems of being a leader in a technology - you continue to build and integrate your platform and it gets more and more difficult to update it. I continue to see this with...