This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Semrush Adds Tool to Crawl Your Site and Find HTTPS Issues
If you've ever had to utilize a browser's developer tools to try and track down a rogue image or include that's not secure, you know how frustrating it is. Lucky for us, there's been a fantastic update to Semrush 's comprehensive Site Audit - the addition of an HTTPS checker . ...
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How Marketers Can Weather a Possible TikTok Ban
For marketers, these past weeks have been a nail-biting rollercoaster ride as the deadline came and went for the potential ban of TikTok in the U.S. For now, with the new presidential administration in its corner, the Chinese-owned social media platform continues to operate normally following a brief 12-hour shutdown. However, that...
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Add a Links Page to your WordPress Template
We were working on a client site today to add an iPad Cover Review list to the site. Rather than listing them all out in a page or a post, we decided to build a template page that pulled one link category from WordPress' build in Links section, called...
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12 Steps to Building Demand for Your New Agency
Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing . While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about...
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Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns
Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on...
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A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season , there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation...
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Beware of the SaaS Contact Pricing Penalty
The modern Software as a Service (SaaS) landscape is built on a deceptively simple revenue model: charge customers based on the number of contacts stored in the system. Whether you’re working with an email service provider, CRM, customer data platform, or sales engagement tool, your subscription tier is often determined by database volume rather than...
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Semrush Sensor: How To Monitor Organic Search Engine Volatility For Your Domain
If you've ever felt like managing SEO is like sailing through unpredictable waters, you're not wrong. You set a clear course—optimizing pages, earning backlinks, and publishing new content—but external forces often shift the tides. Your direction remains fixed, but the competition is fierce and ever-present. The ocean is Google's algorithm, the winds...
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Vida: The AI Phone Agent Transforming Customer Interactions
Businesses today face the challenge of managing high call volumes while ensuring exceptional customer service. Missed calls can mean lost opportunities, frustrated customers, and decreased revenue. Companies need a solution that provides round-the-clock availability, seamless call handling, and improved productivity. Vida Vida is an AI...