This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Cappuccino and the Lies of Packaging
1.webp” alt=”McCafe Mocha” title=”McCafe Mocha” width=”215″ height=”337″ class=”alignleft size-full tie-image3382″ align=”left” />Last week I stopped for a McSkillet burrito on the way to work. I could probably write a post just on how much I love those and Qdoba breakfast burritos, but I’ll spare you. While I was at McDonalds, my curiosity got the best of me and I ordered…
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The Price of Free Website Testing
This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in the industry, I think we’re an exception to the rule. As an agency, we’re fully leveraging the technology we find…
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7 Videos You Should be Producing to Increase Marketing Results
60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this great infographic with specifics on 7 places to incorporate videos…
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Zutrix: Unlock SEO Wins with AI, Alerts, and Whitelabel Reports
Driving traffic to your website isn’t just about ranking high for a few keywords—it’s about consistently managing technical health, identifying trends, tracking performance, and adapting fast. For individual marketers and large SEO teams alike, the challenge is finding a tool that can do it all without requiring 10 different subscriptions and endless manual oversight. Zutrix Zutrix is a comprehensive SEO…
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How Should Content Marketing Impact Your Selling?
When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well. But then we get a…
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FlockTag: Universal Loyalty System and Intelligent Deals
This afternoon I went for a visit down to my favorite coffee shop, the Circle City Coffee Shop, and FlockTag had setup shop there! What impressed me was the ease of use for the both the customer and the business owner. To register the loyalty card, FlockTag setup a secondary, mounted tablet. The customer taps their card on the reader…
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Content is Temporary, Trust and Integrity are Lasting
The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for many of my readers as well and I simply chose not to write daily. After a decade of writing, that’s…
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6 Signs It’s Time to Ditch Your Analytics Software
A well-crafted business intelligence (BI) software solution is crucial for any organization that wants to determine the ROI of their online endeavors. Whether it’s project tracking, an email marketing campaign, or forecasting, a company cannot thrive without tracking areas of growth and opportunity through reporting. Analytics software will only cost time and money if it doesn’t capture accurate snapshots of…
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The Strategies That Are Killing Your Content Marketing #CONEX
Yesterday I shared how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical…
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Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose
Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity metrics and truly understand how their apps perform…
