This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media Marketing is about the Social, Not the Media
Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn't matter. Facebook doesn't matter. LinkedIn doesn't matter. Blogs don't matter. They all just help us get a little closer to what we really want. 1.webp" class="s3-img alignright" align="right"" border="0...
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Blog Promotion Strategies From Top Marketing Experts
A successful blogging strategy ain't easy but it's also not rocket science. Some folks think that "If you blog, they will come..." but nothing could be further from the truth. Sure, you could organically attract folks to your blog over time and you may even be content with that. But if you're not getting the...
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Who Looks at Banner Ads
I'm not opposed to banner ads , but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web site and see a banner ad that has nothing to do with the content...
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Your Marketing Platforms Are Not as Accurate As You Think
Many people don't realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie , a small file that is referred to each time a visitor returns to the site using the same browser. The problem is that...
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Planning Your Holiday Email Strategy
Did you know that you're under 100 days until Christmas? This holiday is rapidly approaching - and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize on the season. Design, test, segmenting and scheduling your email strategy needs to be done...
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Strikingly: Build A Personal Website, Small Business Site, or Online Store in Minutes
There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I'm definitely not knocking those agencies, designers, or consultants for executing what they do well and with the tools, they have experience with. However, I do...
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Marketing Predictions for the Rest of 2025 and Beyond
2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must be aware of, as we look to the second half of 2025—and the second...
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How to Sign PDFs Online: A Step-by-Step Guide
Digitally signing PDFs has become essential for professionals across industries, saving time and ensuring security while maintaining ease of use. Whether you are approving sales contracts, loan documents, or HR forms, the ability to sign PDF documents electronically eliminates the need for printing, scanning, or mailing papers. Beyond convenience, online signatures provide authentication, reduce the...
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The Content Marketing Conundrum
Whether you're across the pond or here in the Americas, I don't believe the challenges with content marketing are indifferent... developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough. There's no secret, it's simply hard work. As many of us would have expected their findings...
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Search Engine Optimization Haters
I was working with a client on how to tweak their blog posts for increased search engine traffic. It's incredible how a slight title, meta description, heading, or content adjustment can have. We selected a blog post previously written, made some minor adjustments, and will monitor the results using Semrush . ...