This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
WPtouch Pro: WordPress Themes Focused on Mobile-First Businesses
The rise of mobile-first browsing is a trend that cannot be ignored. Mobile internet usage has significantly transformed, driven by the widespread adoption of smartphones and tablets. There are over 5.25 billion smartphone users globally, which is especially pronounced in developing markets, where budget-friendly options have democratized digital access. The global mobile connections currently stand at approximately 10.37 billion, surpassing…
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Marketing Infographics
How to Improve Google Adwords Quality Scores
Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it’s not. There are a number of factors that influence the placement of your advertisement – which in turn will impact your budget.…
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Content Marketing
Survey: Is Collecting or Engaging More Crucial?
As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we’re hoping that they will engage and comment on our content so that we can start a (permission-based) conversation with them. On the other side, we also…
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Mobile Marketing, Messaging, and Apps
Pushwoosh Study: Boosting Push Open Rates: Is Segmentation Always The Key? 6 Fresh Insights
What if we take the widely accepted belief that segmented push campaigns have higher open rates and test it through large-scale push notification research? The Pushwoosh study shows that segmentation indeed plays a big role—but it’s not the only factor at play. Personalization and timing can rival segmentation in driving open rates. Let’s dive deeper. Table of ContentsKey Findings and…
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Content Marketing
Inbound Marketing Explosion
As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing…
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Marketing Infographics
10 Steps to Brilliant Social Customer Service
We’ve written about the growth of social customer service in the past, and we continue to push our clients in that direction. Social customer service is an expectation of your customers and a fantastic opportunity for your marketing efforts. What’s better than helping a customer in the public spotlight where everyone can see how great a company you are? The…
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Marketing Infographics
Responsive Design, Getting it Right
According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Responsive design is becoming very popular since it doesn’t require the designer to generate multiple interfaces to…
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Paid and Organic Search Marketing
Here’s What We Did to Triple Organic Traffic
The last year has been one where we’ve been working tirelessly on clients… so much so that we’ve often ignored our own back yard. Martech Zone is a significant publication with a few thousand blog posts over ten years. We’ve migrated hosting, changed themes several times, modify our plugins all the time, and have had incredible ranking at times and…
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Content Marketing
The Intangible Value of Brand: Beyond Data-Driven Attribution
The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand’s long-term value and market position. This article explores the challenges of quantifying brand value and the importance of balancing data-driven marketing with strategic brand-building efforts. The Challenge of Quantifying Brand…
