This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Bugherd: Collect Feedback Visually From Your Clients, Visitors, Or Platform Users With This Platform
It happened again yesterday. I was contacted by a prospect that launched a new site online with another vendor that they had invested heavily in. Months later and they’re not seeing any traffic or conversions. This isn’t uncommon. We’ve seen issues with blocked search engines, forms that are broken or don’t send data anywhere, links that are broken, and videos…
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Unity Asset Store: Create Stunning Branded Experiences with Discounted Bundled Assets for Unity
Immersive experiences continue to grow in popularity. Whether launching a virtual showroom, developing an interactive training simulation, or building an augmented reality product demo, the need to deliver polished, responsive, and emotionally resonant content has never been greater. But creating these experiences from scratch can be time-consuming, costly, and technically complex. Unity Unity is a real-time 3D development platform used…
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TablePlus: The Modern Way to Manage Databases with Speed and Style
Virtually every marketing environment is data-driven today. Teams aren’t just analyzing spreadsheets; they’re navigating massive, complex databases that power digital campaigns, customer insights, and performance dashboards. Marketers, analysts, and data engineers alike are juggling MySQL, PostgreSQL, and increasingly, high-performance analytical databases like ClickHouse. The result? A fragmented, often overwhelming workflow that slows down insights and complicates collaboration. When data is…
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6 Signs It’s Time to Ditch Your Analytics Software
A well-crafted business intelligence (BI) software solution is crucial for any organization that wants to determine the ROI of their online endeavors. Whether it’s project tracking, an email marketing campaign, or forecasting, a company cannot thrive without tracking areas of growth and opportunity through reporting. Analytics software will only cost time and money if it doesn’t capture accurate snapshots of…
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The Blogging Triangle: 3 Elements of Success
I’ve been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I’m going to discuss the advantages and disadvantages of Corporate Blogging, my expectation will be that most people there will want to blog. I don’t want to…
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Nobody Knows Who You Are… Craft Your Personal Brand Accordingly
Your personal branding dictates your professional opportunities. Many feel constrained by their past experiences, existing networks, or the lack of a recognizable reputation. The truth is, nobody knows who you are—at least, not yet. This is excellent news because it means you can craft your personal brand in a way that aligns with where you want to go, not just…
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The New Rules of Leadership in Programmatic: How to Build Resilient Teams in a Fast-Changing Industry
The field of programmatic advertising is becoming more fierce, competitive, and highly driven by rapid technological advancements. The uncertainty and constant evolution of the industry require exceptional resilience, adaptability, and effective performance under the pressure of ongoing challenges. In this whirlpool of constant domain changes, building teams that can thrive amid the storm is not an option — it’s an…
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Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and develop an ongoing communication strategy with them… accomplished with little or no resources using automation. According to the Aberdeen group,…
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ShareThis: Unlocking the Power of Behavioral Data Beyond Sharing Buttons
Most marketers recognize ShareThis for its ubiquitous social sharing buttons—those sleek, omnipresent icons enabling users to share content across social platforms with a single click. They’ve powered billions of digital moments. But behind the scenes, ShareThis has quietly built something far more valuable to marketers: a powerful data engine that captures real-time behavioral signals across the open web. And with…
