This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Delivra: Elevate Your Email & SMS Marketing with Powerful Automation
Marketing teams today face overwhelming data, yet harnessing it effectively remains a challenge. Personalizing campaigns, optimizing timing, and delivering targeted messages at scale often require complex solutions that small teams struggle to implement. But what if marketing automation could be simple, seamless, and incredibly effective? That’s where Delivra comes in. Delivra Delivra is a robust email and SMS marketing automation…
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Marketing Tools
A List of MarTech Companies Shuttered, Acquired, or Rebranded (Updated 2025)
This article is a work in progress, evolving as we track the ever-changing MarTech landscape. I realize there are hundreds of shuttered platforms, so I will try to update the list every month. I think it’s important to understand what’s happened to some of the companies we’ve grown to appreciate and how they may have been shut down, absorbed into…
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Content Marketing
Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity of visual communication are key advantages. Research shows the brain can…
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Customer Data Platforms
Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…
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Content Marketing
WordPress: How To Build a Shortcode Plugin For A Simple Before and After Image Slider
I was publishing an article earlier that included a before-and-after image with a slider overlay. While there are numerous plugins available that perform this function, I prefer not to use third-party plugins due to the additional overhead, including limited features and advertisements for upgrades. I like to keep my WordPress instance as lean as possible, so I created a plugin that utilizes WordPress and…
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Where are the Single Serving Restaurants?
Why aren't there restaurants that pay attention to serving sizes? With obesity raging in this country and restaurants serving enough for a family of 5 on a single plate, why isn't anyone taking advantage and doing the right thing? Surely there's a market out there.
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Me, Me, Me and Social Media
It’s not about you! One more time… it’s not about you! Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company…
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Sales and Marketing Training
The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial cases like Microsoft’s claim of 235 patent violations against Linux…
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E-commerce and Retail
Helium 10: AI-Driven Amazon Seller and FBA Tools for Growth and Success
Selling on Amazon offers tremendous opportunities, but navigating the competitive landscape requires more than just listing a product. With millions of sellers vying for customer attention, finding profitable products, optimizing listings, managing inventory, and running effective ad campaigns can be overwhelming. Without the right tools, sellers risk falling behind in rankings, missing out on potential sales, and struggling with inefficient…
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Content Marketing
Indianapolis Colts
When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and frustrating… and I was tired of battling them every day. That said, getting fired as a single father is quite…
