This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Hey Valley Boys, Remember ChaCha?
If you’ve been reading my blog for long, you’d know that my opinion of ChaCha has had ups and downs. ChaCha is now a client (there’s my disclosure) so I’ve been taking a deeper look… and it’s looking good. Don’t take my word for it! The entire tech community, including the insiders at TechCrunch (the guys that love to hate…
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Customer Data Platforms
Metabase: Build Powerful Dashboards and Unlock Data Insights Without SQL
Organizations can’t afford bottlenecks when it comes to data. Many teams still struggle with outdated tools, complex coding requirements, and lengthy turnaround times when attempting to answer basic questions about their performance. Waiting on analysts or writing custom SQL queries shouldn’t stand between you and the critical business insights you need. Metabase Metabase is a user-friendly business intelligence (BI) tool…
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Content Marketing
Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of this that if you live within a drive (or even beyond) of this hotel and the rest of the French…
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Marketing & Sales Videos
Persuasive Unignorable Relevant Rememberable
PURRfect. Too funny and original not to share. Kudos to the team at John St, a talented agency out of Toronto Canada, for this unignorable video on catvertising! To stay on top of the ever-changing advertising landscape, john st. has opened the world’s first cat video division. With production, filming and seeding all in-house. Ask yourself, what can cat videos…
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Content Marketing
The Best Business Cartoonists Bringing Humor to Marketing and Technology
In this world of endless business meetings, corporate jargon, and marketing buzzwords, humor provides a much-needed break. Whether you’re a marketer trying to keep up with the latest trends, a tech professional navigating workplace chaos, or a business leader looking for a fresh perspective, cartoons can offer sharp, witty insights into the challenges of modern work life. Some of the…
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Paid and Organic Search Marketing
WebCEO: Boost Your Agency Growth with Professional SEO Tools
Agencies face mounting challenges in managing SEO, tracking competitors, and generating measurable results. Staying ahead requires more than individual tools; it demands a seamless, collaborative, and efficient system to succeed in search rankings and digital marketing campaigns. WebCEO WebCEO is a comprehensive SEO and digital marketing platform designed for agencies, businesses, and freelancers aiming to master search engine optimization. With…
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Content Marketing
Building a Portable Podcast Studio for On-the-Go Recording
Podcasting is no longer confined to professional studios. More creators than ever are taking their podcasts on the road, recording interviews, solo episodes, and discussions from remote locations. Whether capturing content at a conference, in a bustling coffee shop, or out in the wilderness, a portable podcast studio allows you to maintain professional sound quality without being tied to a…
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Artificial Intelligence
How AI Image Upscaling Enhances Visual Content for Marketing and Sales
It’s a crowded digital world where visuals are doing most of the talking. If you’re running ads, launching a landing page, or sending out an email campaign, the quality of your images can make or break the first impression. While marketers have long relied on catchy headlines and clever targeting, visuals remain the first thing people notice. That’s why more…
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Email Marketing & Automation
Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide
Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the flywheel is a dynamic, self-reinforcing…
