This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Social Media & Influencer Marketing
The Essential Dos and Don’ts of Social Media Marketing in 2024
Social media is often the first point of contact for potential customers. Harnessing it effectively can drive sales, strengthen customer relationships, and propel brand growth. Yet navigating the nuances of social platforms can be challenging. Following a few key dos and don’ts can help ensure your social media marketing (SMM) stands out, engages meaningfully, and ultimately turns followers into loyal…
-
Social Media & Influencer Marketing
New Avenues for Gaming Influencer Partnerships
The gaming industry is one of the fastest-growing sectors today. In 2020, there were 2.44 billion video game players worldwide. As of 2023, the number has approached 3 billion. What’s more, the market revenue worldwide will reach $396 billion by the end of 2023 and is expected to come close to $533 billion in 2027 The industry has already witnessed…
-
Marketing Tools
Why Should Your Company Pay for Managed DNS?
While you manage the registration of a domain at a domain registrar, it’s not always a great idea to manage where and how your domain resolves all of its other DNS entries to resolve your email, subdomains, host, etc. Your domain registrars’ primary business is selling domains, not ensuring that your domain can resolve quickly, managed easily, and has redundancy…
-
Sales and Marketing Training
Service vs. Support: Crafting a Stronger Customer Experience
How a company interacts with customers determines future growth, profitability, and brand reputation. Sales, marketing, and business executives recognize that delivering quality experiences is no longer just a competitive edge but an absolute necessity. Yet, confusion often arises when distinguishing between customer service and customer support. While these terms are sometimes used interchangeably, they play distinct roles in fostering satisfaction,…
-
Content Marketing
Push Monkey: Automate Push Browser Notifications For Your Web Or E-commerce Site
Each month, we get a few thousand returning visitors through browser push notifications that we integrated with our site. If you’re a first-time visitor to our site, you’ll notice the request that’s made at the top of the page when you visit the site. If you enable these notifications, each time that we post an article or want to send…
-
Sales Enablement, Automation, and Performance
Salesforce CPQ: Enhancing Contract Management With CLM Features and Capabilities
Contract Lifecycle Management (CLM) addresses critical challenges in the sales process, ensuring efficient and accurate contract management, which is crucial for the health of an organization. When contracts are managed swiftly and precisely, it benefits both the company and its customers. This is where solutions like Salesforce’s CPQ (Configure, Price, Quote) come into play, offering advanced CLM capabilities. CLM is…
-
Advertising Technology
Streaming Viewership Has Officially Overtaken Cable and Broadcast Television
The types of ways that viewers are consuming video are plentiful with the advent of the Internet: Cable and Satellite TV: Cable and satellite TV services like Comcast, DirecTV, and Dish Network provide television channels through physical cables or satellite signals. Differentiators include various channels, including premium content and live sports. Key services include channel packages and DVR for recording…
-
Social Media & Influencer Marketing
The Rise and Growth of Social Media Customer Service
You may have recently read my customer experience with Waze on Twitter when I reported a bug. I was less than impressed with the response. Well, I’m not the only one, as more and more customers are turning to social media and expecting a resolution to their customer care issues. Some of my customers were not too happy when I…
-
Artificial Intelligence
HeyGen: Revolutionizing Video Creation with AI
HeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve into each of HeyGen’s innovative features and explore how they transform the video production landscape. Text to Video: HeyGen’s standout…
-
Content Marketing
Iframe Breaking: How To Stop Unauthorized Iframing Of Your Content
A visitor to my site once informed me when he clicked on one of my links on Twitter; he was brought to my site with a big popup and a malicious code warning. That’s enough to scare the heck out of someone, so I started doing some testing. There was nothing wrong with my site – the problem was the…
