This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
The Impact of Web Hosting Speed on E-commerce Sales and Conversions
The bandwidth specified within the hosting company’s plan determines the speed at which customers’ web pages load. The slower they load, the higher the bounce rate. When curious visitors don’t stick around, they’re unlikely to convert into paying customers. Websites load in 1.3 seconds on average and a one-second load time delay results in an 11% drop in page views.…
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E-commerce and Retail
The Online Grocery Shopper in 2025: A Demographic Deep Dive
I really wanted online grocery shopping to work for my busy schedule. It seemed perfect. But every order left me disappointed—meat cuts I’d never select, fruit at the wrong ripeness, substitutions I didn’t want. I missed choosing my own food. So despite the convenience, I found myself back in the store for the things that mattered. I still order non-food…
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Artificial Intelligence
AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable results remains a challenge. Leaders are bombarded with grand claims of AI transforming entire industries, yet often struggle to identify…
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Email Marketing & Automation
How Small Businesses Use Software to Manage Contacts
With over 90% of small businesses using some digital form of data management to store contacts, it seems apparent that small businesses have plunged into the digital age. But, we wanted to know what these small businesses are doing with the contact data. What we discovered may surprise you. You can find the full survey results at the AddressTwo University.
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Social Media & Influencer Marketing
Addvocate: Identify, Amplify, Measure, Optimize, Govern
Companies don’t take advantage of the powerful force they have internally when it comes to social media. We watch all the time as companies employ 1 or 2 social media folks to manage a corporate social media presence. They work hard, they distribute great content, but they’re in their own bubble when it comes to promoting their content. If you…
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Customer Data Platforms
PowerChord: Centralized Local Lead Management and Distribution for Dealer-Distributed Brands
The larger brands get, the more moving parts appear. Brands sold through a network of local dealers have an even more complex set of business goals, priorities, and online experiences to consider — from the brand perspective down to the local level. Brands want to be easily discovered and purchased. Dealers want new leads, more foot traffic, and increased sales.…
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Advertising Technology
Angi Roofing’s Lack of Disclosure and Conflict Of Interest Should Draw Some Attention
Readers of my publication probably realize that we’ve helped multiple roofing companies build their online presence, grow their local search, and drive leads for their businesses. You may also remember that Angi (previously Angie’s List) was a key client for whom we assisted with their search engine optimization regionally. Back then, the focus of the business was driving consumers to…
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Paid and Organic Search Marketing
SEO for Small Businesses: A Primer for Maximizing Visibility in a Competitive Market in 2025
Visibility online is crucial to maintaining a small business these days. Search Engine Optimization (SEO) is a powerful strategy for increasing visibility so potential customers can find your business. SEO is about improving the ranking of one’s website on search engines like Google, which would help potential customers reach their business while searching for a specific product or service. In this…
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Customer Data Platforms
How to Collect and Verify B2B Leads
B2B lead generation is a key element in driving business growth. However, collecting high-quality leads and ensuring their validity is a challenge that many businesses face. Properly collecting and verifying leads is crucial to ensuring that sales teams focus on the most promising prospects. In this article, we’ll explore the step-by-step process for gathering and validating B2B leads to maximize your…
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Marketing Tools
Canva: Affordable, Versatile, Collaborative Resume Templates and CV Builder You’ll Actually Enjoy Using
In a season of professional transition, my wife and I both found ourselves in the unenviable position of searching for new roles. While we know that most opportunities stem from word-of-mouth and solid networking, there’s always that moment when someone says, “Send me your resume (or CV)! That moment is why having a polished, professionally designed resume matters—especially when you’re…
