This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
What is Content Marketing? The Strategies Driving Results in 2025
Even though we’ve been writing about content marketing for over a decade, I think it’s essential that we address basic questions for both marketing students and validate the information provided to experienced marketers. Content marketing is a broad term that encompasses a wide range of activities. The term content marketing itself has become the norm in the digital age… I…
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Sales Enablement, Automation, and Performance
How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal. It’s critical to realize that lost leads are still significant assets. You can rekindle their interest and…
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Content Marketing
How To Apply Monroe’s Motivated Sequence In Your Sales Content
My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot since I’ve not been in class for a very, very long time. Alan H. Monroe was an American psychologist, author, and expert in communication strategies. He is…
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Social Media & Influencer Marketing
How To Increase Your Brand’s Facebook Visibility
Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: Different interactions (comments, likes, shares) were weighted differently. Time Decay: The older the post, the less likely it would appear…
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Content Marketing
Examples of Exit-Intent Pop-ups That Will Improve Your Conversion Rates
If you run a business, you know that revealing new and more effective ways of improving conversion rates is one of the most important tasks. Maybe you don’t see it that way at first, but exit-intent pop-ups can be the exact solution you are searching for. Why is that so and how you should use them in your advance? You…
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Content Marketing
Dependencies of an Inbound Marketing Strategy
We’ve been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there’s a gap in a key dependency on their overall marketing. A successful inbound marketing strategy may not include brand marketing,…
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Customer Data Platforms
Address Standardization 101: Benefits, Methods, and Tips
When was the last time you found all addresses in your list followed the same format and were error-free? Never, right? Despite all the steps your company may take to minimize data errors, address data quality issues – such as misspellings, missing fields, or leading spaces – due to manual data entry – are inevitable. Spreadsheet data errors especially of…
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Sales Enablement, Automation, and Performance
The Evolution of the Salesperson
The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into the key characteristics, strategies, and consumer…
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Content Marketing
VPlayed: Elevate and Monetize Your Streaming Experience With This Secure and Customizable VOD Platform
Video content has become a cornerstone of communication, entertainment, and education. Platforms like YouTube and Vimeo have democratized video sharing, enabling creators worldwide to reach vast audiences effortlessly. As the demand for more tailored, secure, and monetizable streaming solutions intensifies, there is a growing need for platforms that offer enhanced control and diverse revenue opportunities. VPlayed VPlayed is a state-of-the-art…
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Advertising Technology
AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
The online advertising ecosystem consists of companies, technology systems, and complex technical processes working together to serve ads to online users across the Internet. Online advertising has many positive aspects. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also allowed new and existing media and…
