This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Oh Uh… Google Just Launches the SEA Industry
Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting shocked, most of us within the industry know that…
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Content Marketing
Your Website is Not a Project
We’re in the midst of assisting a new client with a website redesign. Their current site appears to have been done quite a few years ago and appears that way. It’s fixed HTML with no responsiveness, a difficult URL structure, and no content management system behind it. At the time, the site was quite an undertaking and I’m quite sure…
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Marketing Books
Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most of us had fully read Naked Conversations, some were part way through it, and…
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Building Forms with FormSpring
Today’s post comes from friend and Guest Blogger, Ade Olonoh: If you do any work online, you’ve probably looked around for a tool to help you build online forms. If you’re a blogger, maybe it’s because you’re looking for something more advanced than you can get from a typical feedback form. If you’re a marketer, you’ve probably found it to…
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Paid and Organic Search Marketing
Watch Your Keyword Matching Options in Adwords
This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun. Yesterday I shared a tip from Apogee Search on…
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Agencies need this Book on their Coffee Table
Many years ago I went to my boss with, what I thought, was an incredible idea to boost garage sale classified advertisements. Build an online application where a subscriber can find their home and plot a day of garage sale visits. In between, advertisers could put a coupon or two for lunch or coffee. The route plotted would provide the…
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Paid and Organic Search Marketing
Taking Your Site International with Search
We’ve had the challenge and fun of working with a few clients on tips to take their site international when it comes to SEO. We also have other clients who don’t want to rank internationally but get a ton of international traffic. Getting a search engine like Google to understand your intent for localization or internationalization isn’t as easy as…