Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • What is Healthcare Marketing? HCP Marketing

    The Complete Guide to Healthcare Marketing: Strategies, Channels, and Innovation in 2025

    Healthcare marketing has transformed dramatically in recent years, evolving from traditional advertising approaches to sophisticated, multi-channel strategies. According to Cardinal Digital Marketing , over two-thirds of US consumers report healthcare costs as a financial burden to their families, creating a more discerning consumer base that actively shops for and researches healthcare options...

  • How to Measure the ROI of Social Media

    Measuring the ROI of Social Media: Insights and Approaches

    If you asked me a decade ago whether or not companies should invest in social media marketing, I would have resoundingly stated yes. When social media first skyrocketed in popularity, there weren't complex algorithms and aggressive advertising programs on the platforms. Social media was an equalizer between competitors with massive budgets and small businesses...

  • How to Maximize The Impact Of Your Giveaways

    How To Maximize the Impact Of Your Giveaways

    Years ago, after a natural disaster struck, I ran a contest to help support relief efforts while growing my brand’s online following. The plan was simple: I’d donate $1,000 to a random follower and another $1,000 to the charity if I gained 10,000 additional followers. What seemed harmless at the time quickly turned into...

  • What is Drupal?

    What is Drupal?

    Are you looking at Drupal ? Have you heard of Drupal but are not sure what it can do for you? Is the Drupal icon just so cool that you want to be a part of this movement? Drupal is a free and...

  • Influencer Marketing Platform For Instagram, YouTube, TikTok, or Twitch

    HypeAuditor: Your Influencer Marketing Stack For Instagram, YouTube, TikTok, or Twitch

    Over the last few years, I've really ramped up my affiliate and influencer marketing initiatives. I'm quite selective in working with brands - ensuring that the reputation that I've built doesn't get tarnished while setting expectations with the brands on how I may be able to assist. Influencers are only influential because they have...

  • Evolution of the Salesperson

    The Evolution of the Salesperson

    The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into...

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