This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Evolution of the Salesperson
The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into the key characteristics, strategies, and consumer…
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AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
The online advertising ecosystem consists of companies, technology systems, and complex technical processes working together to serve ads to online users across the Internet. Online advertising has many positive aspects. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also allowed new and existing media and…
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Elementor: A Fantastic Editor for Designing Beautiful WordPress Pages and Posts
This afternoon, I spent a few hours building my first client site using Elementor. If you’re in the WordPress industry, you’ve probably already heard the buzz about Elementor—they’ve just hit 2 million installations! For the last couple of years, I’ve been using Avada for all of my clients. The theme is elegantly constructed, utilizing a combination of theme and plugin to maintain…
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How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal. It’s critical to realize that lost leads are still significant assets. You can rekindle their interest and…
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App: Post and Retrieve HTTP Header Information
HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the content being transferred. Understanding and analyzing HTTP headers is key to diagnosing and resolving web-related issues for developers, marketers, and…
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How To Apply Monroe’s Motivated Sequence In Your Sales Content
My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot since I’ve not been in class for a very, very long time. Alan H. Monroe was an American psychologist, author, and expert in communication strategies. He is…
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Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI
Today’s businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels. 97% of marketers report their brands are ineffective at turning customer data into actionable insights. CMO Council This creates a gap…
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Issuu: Interactive Flipbooks and Digital Magazines for Immersive Experiences
With Issuu, you can turn flat PDFs into captivating digital flipbooks that offer unique and immersive brand experiences. These flipbooks can include embedded links and videos, creating an engaging format that captures your audience’s attention. Issuu’s solution seamlessly integrates with your current content development workflow, simplifying end-to-end content creation and distribution. Say goodbye to the complexities of managing multiple tools…
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Dependencies of an Inbound Marketing Strategy
We’ve been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there’s a gap in a key dependency on their overall marketing. A successful inbound marketing strategy may not include brand marketing,…
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Social Giving: Trends And Tips For Growing Your Non-Profit with Social Media in 2025
Social giving refers to contributing to nonprofit, charitable, and religious causes through online platforms, emphasizing the power of social networks. Unlike traditional fundraising, which relies heavily on direct mail, phone calls, or in-person events, social giving leverages social media platforms’ expansive reach and interactive nature to connect donors with causes. This approach transforms giving into a communal, engaging experience that…
