This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists. In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…
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Event Marketing
RingCentral Events: Elevate Your Virtual, Onsite, and Hybrid Event Experiences with AI-Powered Features
Creating engaging and memorable events is more challenging than ever. Event organizers must attract and engage their audience while delivering experiences that feel seamless and on-brand. But with the right tools, it’s possible to design events that captivate attendees and deliver strong results for your business. RingCentral Events RingCentral Events, formerly known as Hopin, is a robust event management platform…
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Martech Zone Apps
App: How To Find Your Company’s Direct Google Review Link
You can find your review link in your Google Business Profile settings, but it’s not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I decided to build a nice app for Martech Zone to help you find it: Locating Your Direct Review Link Your…
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Analytics & Testing
Drip: What’s an E-commerce Customer Relationship Manager (ECRM)?
An Ecommerce Customer Relationship Management platform creates better relationships between e-commerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful,…
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Content Marketing
Digital Content Production: What’s Your End Product?
How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some goals I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. We want to increase monthly leads by 20%. We want…
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Paid and Organic Search Marketing
The Factors That Impact How Quickly Your Page Loads On Your Website
We were meeting with a prospective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra-fast pages that have…
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Paid and Organic Search Marketing
How To Quickly Compare The Content Of Up To 5 Different Web Pages For SEO
Search Engine Optimization (SEO) reigns supreme when achieving online success. As we’re working with our clients on their site optimization, there are three general ranking factor areas we focus on when it comes to technical SEO: Page speed and overall site performance. Backlinks to the page. Page content and metadata. As we monitor our client’s keywords and associated ranking with…
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Email Marketing & Automation
AMPScript: What Is AMPScript? Resources and Examples
My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesforce as their CRM. When we begin working with Marketing Cloud clients, we’re often stunned that they’re not taking advantage of this powerful customization tool to create targeted and personalized…
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Email Marketing & Automation
MoEngage: Unify Customer Data and Drive Engagement Across Web and Mobile App Channels
In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV). MoEngage MoEngage transforms customer engagement by providing a unified platform that…
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Advertising Technology
How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend. From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight new opportunities, but more important than that is the…
