This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
The 2024 Travel Trends That Marketers Can Act On In 2025
The travel industry’s transformation in 2024 was nothing short of remarkable. As the world continued to embrace post-pandemic wanderlust, evolving consumer preferences and technological advancements reshaped how people planned and experienced travel—from family-centric vacations to sustainable tourism; last year proved pivotal in redefining what travelers valued most. Marketing strategies shifted to accommodate these changes, emphasizing personalization and meaningful experiences. As…
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E-commerce and Retail
Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists. In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…
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Event Marketing
RingCentral Events: Elevate Your Virtual, Onsite, and Hybrid Event Experiences with AI-Powered Features
Creating engaging and memorable events is more challenging than ever. Event organizers must attract and engage their audience while delivering experiences that feel seamless and on-brand. But with the right tools, it’s possible to design events that captivate attendees and deliver strong results for your business. RingCentral Events RingCentral Events, formerly known as Hopin, is a robust event management platform…
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Analytics & Testing
Drip: What’s an E-commerce Customer Relationship Manager (ECRM)?
An Ecommerce Customer Relationship Management platform creates better relationships between e-commerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful,…
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Content Marketing
Digital Content Production: What’s Your End Product?
How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some goals I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. We want to increase monthly leads by 20%. We want…
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Email Marketing & Automation
AMPScript: What Is AMPScript? Resources and Examples
My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesforce as their CRM. When we begin working with Marketing Cloud clients, we’re often stunned that they’re not taking advantage of this powerful customization tool to create targeted and personalized…
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Paid and Organic Search Marketing
How To Quickly Compare The Content Of Up To 5 Different Web Pages For SEO
Search Engine Optimization (SEO) reigns supreme when achieving online success. As we’re working with our clients on their site optimization, there are three general ranking factor areas we focus on when it comes to technical SEO: Page speed and overall site performance. Backlinks to the page. Page content and metadata. As we monitor our client’s keywords and associated ranking with…
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Paid and Organic Search Marketing
The Factors That Impact How Quickly Your Page Loads On Your Website
We were meeting with a prospective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra-fast pages that have…
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Email Marketing & Automation
MoEngage: Unify Customer Data and Drive Engagement Across Web and Mobile App Channels
In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV). MoEngage MoEngage transforms customer engagement by providing a unified platform that…
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Martech Zone Apps
App: WHOIS Lookup
If you’ve ever registered a domain, your domain registrar is required to publish a registration record publicly. A WHOIS lookup is a tool that allows individuals to search for domain name registration information. This tool is essential for reviewing domain ownership specifics, as it provides contact details, domain registration information, and expiry dates. Here is a breakdown of the optional…
