This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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New Domain Regular Expression (Regex) Redirects In WordPress
For the last few weeks, we’ve been helping a client with a complex WordPress migration. The client had two products, both of which have become popular, so they had to split out the businesses, the branding, and the content into separate domains. It’s quite the undertaking! Their existing domain is staying put, but the new domain will have all content…
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RingCentral Events: Elevate Your Virtual, Onsite, and Hybrid Event Experiences with AI-Powered Features
Creating engaging and memorable events is more challenging than ever. Event organizers must attract and engage their audience while delivering experiences that feel seamless and on-brand. But with the right tools, it’s possible to design events that captivate attendees and deliver strong results for your business. RingCentral Events RingCentral Events, formerly known as Hopin, is a robust event management platform…
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Luminar Neo: Innovative Image Editing Using Artificial Intelligence (AI)
We recently shared an article with 6 examples of how artificial intelligence enhances sales and marketing technology and one of the ways was photo editing. Many of the photographers that we utilize to do professional portraits, product photos, and other photos for our clients are experts at Photoshop and do an absolutely brilliant job. However, if your full-time job isn’t…
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How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend. From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight new opportunities, but more important than that is the…
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Drip: What’s an E-commerce Customer Relationship Manager (ECRM)?
An Ecommerce Customer Relationship Management platform creates better relationships between e-commerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful,…
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How To Quickly Compare The Content Of Up To 5 Different Web Pages For SEO
Search Engine Optimization (SEO) reigns supreme when achieving online success. As we’re working with our clients on their site optimization, there are three general ranking factor areas we focus on when it comes to technical SEO: Page speed and overall site performance. Backlinks to the page. Page content and metadata. As we monitor our client’s keywords and associated ranking with…
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25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we’re speaking to are on a mobile device. In recent years, there has been a shift in consumer response to overreaching marketers since mobile is such an intiment…
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How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems (CMS) are nowhere as robust as Google’s engine when it comes to providing great results. Instead of using the internal search on sites that I’m trying to find information on, I often utilize Google’s ability to just search a single domain. Just type site: and the domain you wish to search along with…
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The Factors That Impact How Quickly Your Page Loads On Your Website
We were meeting with a prospective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra-fast pages that have…
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Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists. In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…
