This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Effectively Track Your Conversions and Sales in Email Marketing
Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way. The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing...
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AMPScript: What Is AMPScript? Resources and Examples
My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesforce as their CRM . When we begin working with Marketing Cloud clients, we're often stunned that...
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Luminar Neo: Innovative Image Editing Using Artificial Intelligence (AI)
We recently shared an article with 6 examples of how artificial intelligence enhances sales and marketing technology and one of the ways was photo editing . Many of the photographers that we utilize to do professional portraits, product photos, and other photos for our clients are experts at Photoshop...
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New Domain Regular Expression (Regex) Redirects In WordPress
For the last few weeks, we've been helping a client with a complex WordPress migration. The client had two products, both of which have become popular, so they had to split out the businesses, the branding, and the content into separate domains. It's quite the undertaking! Their existing domain...









