Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • How to Track Email Conversions and Sales

    How to Effectively Track Your Conversions and Sales in Email Marketing

    Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing...

  • Bizzabo: Event Management Platform

    Bizzabo: Power Your In-Person and Virtual Events on a Single Platform

    Marketers know an event's success hinges on smooth operations, seamless attendee engagement, and powerful post-event analytics. Yet, many still wrestle with outdated event technology, leading to unnecessary expenses, frustration, and inefficiencies. These hidden costs can quietly erode the ROI of even the most well-planned event. Bizzabo Bizzabo is...

  • What is AMPScript? Resources and Examples

    AMPScript: What Is AMPScript? Resources and Examples

    My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesforce as their CRM . When we begin working with Marketing Cloud clients, we're often stunned that...

  • Luminar Neo AI Photo Editor

    Luminar Neo: Innovative Image Editing Using Artificial Intelligence (AI)

    We recently shared an article with 6 examples of how artificial intelligence enhances sales and marketing technology and one of the ways was photo editing . Many of the photographers that we utilize to do professional portraits, product photos, and other photos for our clients are experts at Photoshop...

  • regex redirects in wordpress

    New Domain Regular Expression (Regex) Redirects In WordPress

    For the last few weeks, we've been helping a client with a complex WordPress migration. The client had two products, both of which have become popular, so they had to split out the businesses, the branding, and the content into separate domains. It's quite the undertaking! Their existing domain...

  • Factors for Site Page Load Speed

    The Factors That Impact How Quickly Your Page Loads On Your Website

    We were meeting with a prospective client today and were discussing what impacts website load speed . There's quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences - even on higher-pixel retina displays. This is driving larger images and...

  • Power Personas Buyer Persona Framework

    How To Choose A Framework For Your Buyer Personas

    A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that's easy to comprehend.  From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight...

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