This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What is Drupal?
Are you looking at Drupal? Have you heard of Drupal but are not sure what it can do for you? Is the Drupal icon just so cool that you want to be a part of this movement? Drupal is a free and open-source content management platform powering millions of websites and applications. It’s built, used...
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Signage: How To Design Effective Signs That Drive More Traffic To Your Business
As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my favorites and was in front of my...
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What Is The Map Pack? Why Is It Critical To Local Search Optimization?
If you are a local business or retailer hoping for more appointments, foot traffic, or business as a whole - the map pack in Google Searches is a critical strategy. Surprisingly, many businesses don't understand how the map pack works or how they can maintain and improve their visibility in it. ...
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What is Social Media Monitoring?
Digital has transformed how businesses interact with their customers and understand their market. Social media monitoring , a critical component of this transformation, has evolved from an open-access data pool to a more regulated and insightful tool, significantly impacting marketing and brand management strategies. What is Social Media Monitoring? ...
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Mailchimp: Building A Custom Feed In WordPress For Your RSS-to-Email Campaign
As resources continue to get tighter for companies, it's becoming a necessity that they stop wasting time and fully incorporate automation and integrations that can shave hours of effort off of their workload every week. Companies often have marketing departments that are siloed by their work channels. A great example is a content team...
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RingCentral Events: Elevate Your Virtual, Onsite, and Hybrid Event Experiences with AI-Powered Features
Creating engaging and memorable events is more challenging than ever. Event organizers must attract and engage their audience while delivering experiences that feel seamless and on-brand. But with the right tools, it's possible to design events that captivate attendees and deliver strong results for your business. RingCentral Events ...
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How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article...
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How to Use A Zoom Meeting to Record A Remote Guest On Your Podcast in Separate Tracks
I can't tell you all the tools that I've used or subscribed to in the past to record podcast interviews remotely - and I had problems with all of them. It didn't matter how good my connectivity was or the quality of the hardware... intermittent connectivity issues and audio quality almost always made me...
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Why Are Brands Still Blogging? Features, Platforms, and Benefits
It's hard to believe it's been over a decade since I wrote Corporate Blogging for Dummies ! In that time, I've seen a transformation where blogs have become a feature of virtually every content or e-commerce platform. Blogging is still critical as companies require a simple process for quickly publishing articles...
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Are Interactive Infographics Worth The Investment?
The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today's infographics aren't just incredible. New trends allow them to be interactive. The History of Infographics Early History : The...