This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend. From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight new opportunities, but more important than that is the…
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What is a Wiki?
A wiki is a collaborative platform or website that allows users to create, edit, and organize content collectively. The term wiki comes from the Hawaiian word wiki-wiki, which means fast or quick. This name was chosen to emphasize the ease and speed with which information can be shared and updated on these platforms. The concept was coined by Ward Cunningham…
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Drip: What’s an E-commerce Customer Relationship Manager (ECRM)?
An Ecommerce Customer Relationship Management platform creates better relationships between e-commerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful,…
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The Factors That Impact How Quickly Your Page Loads On Your Website
We were meeting with a prospective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra-fast pages that have…
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Bizzabo: Power Your In-Person and Virtual Events on a Single Platform
Marketers know an event’s success hinges on smooth operations, seamless attendee engagement, and powerful post-event analytics. Yet, many still wrestle with outdated event technology, leading to unnecessary expenses, frustration, and inefficiencies. These hidden costs can quietly erode the ROI of even the most well-planned event. Bizzabo Bizzabo is a comprehensive Event Experience OS for marketers to plan, execute, and measure…
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6 Interactive Elements To Increase Email Marketing Engagement
Email and interactivity go hand in hand. Since over 3.9 billion people use emails, interactive email is a buzzword and a great tool to increase clients and sales. In this piece, we will find out how you can use interactive email marketing tools to reach the heart of your prospectives. What Is An Interactive Email? An interactive email has a…
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How To Quickly Compare The Content Of Up To 5 Different Web Pages For SEO
Search Engine Optimization (SEO) reigns supreme when achieving online success. As we’re working with our clients on their site optimization, there are three general ranking factor areas we focus on when it comes to technical SEO: Page speed and overall site performance. Backlinks to the page. Page content and metadata. As we monitor our client’s keywords and associated ranking with…
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Dark Mode For Email Is Gaining Adoption… Here’s How To Support It
Dark mode reduces screen energy usage and increases focus. Some users also state they feel a reduced eye strain, but that’s been questioned. Dark mode adoption continues to grow. Dark mode is now available across macOS, iOS, Android, and a host of apps, including Microsoft Outlook, Safari, Reddit, Twitter, YouTube, Gmail, and Reddit. There isn’t always full support across each,…
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How to Write a Powerful and Effective Explainer Video Script
I’m finishing up the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Explainer Videos Statistics On average, viewers watch 46.2 seconds of…
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Microsoft Designer: How To Design Graphics Using AI Prompts And DALL-E
DALL·E 2 is an advanced generative AI system developed by OpenAI that can outputs realistic images and art from textual descriptions. It can input a natural language description and produce corresponding images as output. This technology allows for creative expression and can be a valuable tool for various applications, from generating artwork to illustrating ideas and concepts. It’s a testament…
