This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team
Providing round-the-clock sales calls and customer support isn’t just an option… it’s become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many organizations and a differentiator from your competitors. Embarking on the journey to build the necessary infrastructure and assemble a proficient…
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Artificial Intelligence
You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails
It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us for so long, the email user experience has evolved little since the first message was sent in 1971. Sure, we…
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Marketing Tools
How To Do A Complete SEO Audit
What are the basic elements of an SEO Audit? This article and infographic provides a beginner with the technical aspects of auditing your site.
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Social Media & Influencer Marketing
HypeAuditor: Your Influencer Marketing Stack For Instagram, YouTube, TikTok, or Twitch
Over the last few years, I’ve really ramped up my affiliate and influencer marketing initiatives. I’m quite selective in working with brands – ensuring that the reputation that I’ve built doesn’t get tarnished while setting expectations with the brands on how I may be able to assist. Influencers are only influential because they have an audience that trusts, listens, and…
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Email Marketing & Automation
Marketing Cloud: How to Create an Automation in Automation Studio to Import SMS Contacts into MobileConnect
Our firm recently implemented Salesforce Marketing Cloud for a client that had about a dozen integrations that had complex transformations and communication rulesets. At the root was a Shopify Plus base with Recharge Subscriptions, a popular and flexible solution for subscription-based e-commerce offerings. The company has an innovative mobile messaging implementation where customers could adjust their subscriptions via text message…
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Marketing Books
Building a StoryBrand: The 7 Desires Your Prospect Depends On
I participated in a marketing ideation meeting alongside a consultancy known for developing roadmaps for high-tech companies. As the roadmaps were created, I was impressed with the unique and differentiated paths the team came up with. However, I was also determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but…
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Analytics & Testing
Diib: Transform Your Website’s Performance with Smart SEO Tools You Can Understand
Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.
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Analytics & Testing
Brand24: AI-Powered Social Listening to Protect and Grow Your Business
Brands live or die by their online reputation. For better or worse, a single post, review, or forum mention can drive millions of impressions. However, with billions of online conversations happening daily, how can businesses sift through the noise and focus on what truly matters? That’s where social listening with advanced AI tools provides clarity amidst the chaos. AI has…
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Advertising Technology
How To Get The Most From META’s Special Ad Category
With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has faced its share of legal controversies but still offers some level of advertising through a special ad category. This article will discuss the limitations and benefits of using this…
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Marketing Tools
SlideDog: Transform Your Windows PowerPoint Presentations into Interactive Experiences
Presenters across industries face the same challenge: keeping their audience engaged while switching seamlessly between different media types. Traditional tools often fall short when combining content like PowerPoint slides, videos, PDFs, or live polls into one smooth presentation experience. That’s where SlideDog steps in—a comprehensive multimedia presentation tool designed to elevate your presentations to a professional, interactive level. SlideDog SlideDog…