This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
6 Interactive Elements To Increase Email Marketing Engagement
Email and interactivity go hand in hand. Since over 3.9 billion people use emails, interactive email is a buzzword and a great tool to increase clients and sales. In this piece, we will find out how you can use interactive email marketing tools to reach the heart of your prospectives. What Is An Interactive Email? An interactive email has a…
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Customer Data Platforms
Data Standardization: Define, Test, and Transform
While organizations shift towards establishing a data culture across the enterprise, many are still struggling to get their data right. Pulling data from disparate sources and getting varying formats and representations of what is supposed to be the same information – causes serious roadblocks in your data journey. Teams experience delays and mistakes while carrying out their routine operations or…