This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Plan, Write, Edit, and Publish A Successful Tutorial Video
A successful tutorial video involves engaging content, clear instructions, and high-quality production. Here’s an article that outlines the standard ingredients and script sections for creating a compelling tutorial video. Tutorial videos stand out as a go-to resource for knowledge seekers. With the rise in online education and DIY culture, creating a compelling tutorial video can be a lucrative skill. A…
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The Five Profitable Positions in any Marketplace
In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I always tried bridging the gap between makers and marketers. Sometimes, these efforts were successful; sometimes, they were not. Yet while trying to solve the inner…
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Panguin Tool: Overlay Google Search Algorithm Changes With Your Google Analytics Data
If you’re a highly technical SEO professional, you pay attention to major algorithm changes published by Google’s Search Engine to observe whether or not they’ve impacted your organic search traffic. One incredible way of observing this is to overlay your Google Analytics data with the dates those algorithm changes took place. The Panguin Tool enables you to do just that,…
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Templafy: Streamline Business Content Creation, Distribution, and Governance with AI
Creating on-brand, compliant, and effective documents can feel like a juggling act. With thousands of documents, presentations, and emails created daily, the challenge lies in ensuring consistency, efficiency, and compliance across an entire workforce. That’s where Templafy steps in, transforming how organizations manage and create content. Templafy Templafy is an AI-powered content enablement platform that enables teams to create accurate,…
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The Best Portable Tripods for Travel, Vlogging, and Versatile Shooting Needs for 2025
Traveling with camera gear is always a balance between capability and convenience. A tripod can be the difference between a blurry photo and a professional-looking shot, but not all tripods are created equal, especially when you’re on the move. A tripod must do more than stand still for creators who shoot with smartphones, mount microphones, or carry compact DSLRs. It should…
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The Top Online Marketing Activities for Solopreneurs, Small, and Medium-Sized Businesses in 2025
Running a small or medium-sized business (SMB) comes with unique challenges—limited budgets, small teams, and the constant pressure to stand out in a crowded digital landscape. Online marketing offers a cost-effective way to reach customers, build brand awareness, and drive sales. Still, the approach varies depending on the business size and whether it operates in a business-to-business (B2B) or business-to-consumer…
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Customize Your WordPress Feed With A Featured Image and Copyright Statement (Pre and Post Content)
One interesting thing about WordPress is that the featured image has never been incorporated into the RSS feed. This is a bit unfortunate, as selecting or designing the featured image can draw much attention to an article. Prepend Content To The Posts In Your RSS Feed To prepend the featured image to your content isn’t too difficult. Here’s the code…
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Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief Executive Officer, you might be surprised that the company leadership lacks the experience and skill to push digital transformation (DX).…
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The Essence of an Effective Branding Strategy and Its Multifaceted Dimensions
A brand strategy can be defined as a long-term plan that a business establishes to develop a successful brand that achieves specific goals. It embodies a company’s mission, values, promises, and how it communicates them to the audience, with the primary aim of fostering a unique, consistent identity in the market. To clarify, a brand strategy is not about a…
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The Ultimate Tech Stack for High-Performing Marketers
Software is eating the world. Marc Andreessen, 2011 In many ways, Andreessen was right. Think about how many software tools you use daily. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket. Now, let’s apply that same idea to the business world. A single company could use hundreds, if not…
