Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • podcast app banner ios

    Promote Your iTunes Podcast with a Smart App Banner

    If you've read my publication for any length of time, you know that I'm an Apple fanboy. Simple features like the ones I'm going to describe here make me appreciate Apple's products and features. How to Display iOS App Banners You've probably noticed that when you...

  • Benefits, KPIs, Metrics of Call Center Analytics

    How Do Sales and Marketing Departments Benefit From Call Center Analytics?

    Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait times, customer interactions, agent performance, customer satisfaction scores, and more. These...

  • WordPress Plugin to Share Content To LinkedIn Company Page

    WordPress: How To Automatically Share Your Content On A LinkedIn Company Page

    As a consulting firm that is trying to reach prospective business clients, LinkedIn is a critical social media platform for our organization. That said, we don't have the marketing resources to manage a LinkedIn program for networking, commenting, managing groups, or promoting content on a daily basis. With that in...

  • Reasons Your Business Needs a Video Marketing Strategy

    5 Reasons Why Your Business Needs A Video Marketing Strategy

    This month I've been taking some time to both clean-up my YouTube channels as well as getting serious about producing more videos to accompany my articles. There's no doubt as to the power of videos - both live and recorded - on engaging prospects and customers. ...

  • Hotjar: Behavioral Analytics and Conversion Optimization Platform

    Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization

    Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve user experiences ( UX ), boost conversions, or address pain points. Understanding...

  • Social Media Academy

    Agorapulse Academy: Get Certified in Social Media For Free!

    For over a decade, I've been a power user and ambassador for Agorapulse . You can click through to the full article, but I'll just reiterate that it's the easiest social media management platform on the market. Agorapulse is integrated with Twitter, Facebook, Facebook Pages, Instagram, and even YouTube. ...

  • Eyequant Visual User Experience (UX) Behavioral Design Optimization using AI and Neuroscience

    EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience

    The challenge of immediately capturing a user's attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant ...

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