This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Rise of Revenue Job Titles in Sales and Marketing
With one analyst giving a global recession a 98% likelihood , it’s almost guaranteed that businesses will face significant challenges in the new year. Corporations have responded to the anticipated slow growth — along with astronomical inflation rates — by freezing strategic investments and implementing cost containment measures to build their resiliency. ...
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Promote Your iTunes Podcast with a Smart App Banner
If you've read my publication for any length of time, you know that I'm an Apple fanboy. Simple features like the ones I'm going to describe here make me appreciate Apple's products and features. How to Display iOS App Banners You've probably noticed that when you...
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How Do Sales and Marketing Departments Benefit From Call Center Analytics?
Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait times, customer interactions, agent performance, customer satisfaction scores, and more. These...
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Everything You Wanted to Know About Optimizing Images for Speed, Search, Mobile, and User Experience
Images are essential to digital storytelling. They bring emotion to blog posts, clarity to documentation, and conversion power to E-commerce . But if poorly handled, images can sabotage your efforts—slowing down pages, confusing search engines, blocking accessibility tools, and damaging mobile experiences. In an era where Google rewards performance and users abandon slow...
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WordPress: How To Automatically Share Your Content On A LinkedIn Company Page
As a consulting firm that is trying to reach prospective business clients, LinkedIn is a critical social media platform for our organization. That said, we don't have the marketing resources to manage a LinkedIn program for networking, commenting, managing groups, or promoting content on a daily basis. With that in...
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The Top Online Marketing Activities for Solopreneurs, Small, and Medium-Sized Businesses in 2025
Running a small or medium-sized business ( SMB ) comes with unique challenges—limited budgets, small teams, and the constant pressure to stand out in a crowded digital landscape. Online marketing offers a cost-effective way to reach customers, build brand awareness, and drive sales. Still, the approach varies depending on the business size and whether...
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5 Reasons Why Your Business Needs A Video Marketing Strategy
This month I've been taking some time to both clean-up my YouTube channels as well as getting serious about producing more videos to accompany my articles. There's no doubt as to the power of videos - both live and recorded - on engaging prospects and customers. ...
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Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization
Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve user experiences ( UX ), boost conversions, or address pain points. Understanding...
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Agorapulse Academy: Get Certified in Social Media For Free!
For over a decade, I've been a power user and ambassador for Agorapulse . You can click through to the full article, but I'll just reiterate that it's the easiest social media management platform on the market. Agorapulse is integrated with Twitter, Facebook, Facebook Pages, Instagram, and even YouTube. ...
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EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience
The challenge of immediately capturing a user's attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant ...
