This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…
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Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction
Effective customer service is at the core of a successful business, and tracking the right key performance indicators (KPIs) is essential for evaluating performance. However, the pursuit of one metric over another can sometimes lead to unintended consequences that negatively affect customer experience. By striking the right balance between various KPIs, companies can improve their customer service operations while maintaining…
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16 Types of Infographic Layouts to Inspire You!
Over the years, we’ve become quite a resource for readers to find and learn from infographics. Infographics are, perhaps, one of the best tools of the trade right now because they have a number of advantages: They’re easily shared, making the best of social media – getting your content shared and read in relevant networks.They’re easily published, making the best…
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What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!
If you’ve been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new grandson, a new girlfriend (now fiancé), was remodeling my home, found a new hobby in landscaping, and I had merged…
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How to Plan and Execute a High-Converting Valentine’s Day Campaign
Valentine’s Day has evolved far beyond a celebration exclusive to couples. Today, it presents one of the most lucrative opportunities for businesses and marketers to engage consumers, build brand loyalty, and drive revenue. With billions spent annually, Valentine’s Day ranks among email marketers’ most important seasonal events, and those who prepare well in advance are most likely to capitalize on…
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BlazeMeter: Level Up DevOps With AI-Powered QA and Testing
Delivering reliable software fast isn’t just a goal—it’s a mandate. But many DevOps teams are stuck juggling slow manual testing, scattered tools, and limited resources. With rising complexity across APIs, devices, and user expectations, how do you test everything and still ship on time? Blazemeter BlazeMeter by Perforce is built for this exact challenge. It’s an AI-powered continuous testing platform…
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The Downfall of Data Management Platforms (DMPs)
We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…
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Everything You Wanted to Know About Optimizing Images for Speed, Search, Mobile, and User Experience
Images are essential to digital storytelling. They bring emotion to blog posts, clarity to documentation, and conversion power to E-commerce. But if poorly handled, images can sabotage your efforts—slowing down pages, confusing search engines, blocking accessibility tools, and damaging mobile experiences. In an era where Google rewards performance and users abandon slow or clunky interfaces, optimizing your images is both…
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Add a Home Icon to the WordPress Navigation Menu Using Code
We love WordPress and work with it virtually every day. The navigation menu active in WordPress is incredible – a nice drag-and-drop feature that’s easy to use. Sometimes, you create a menu you wish to use throughout your theme without including the home link, though. Here’s some code adding the home link to the menu without using the menu options…
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How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business…
