This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What Is Backlinking? How to Produce Quality Backlinks Without Putting Your Domain At Risk
When I hear someone mention the word backlink as part of an overall digital marketing strategy, I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time, search engines used to be large directories that were primarily constructed and ordered much like a directory. Google’s Pagerank Algorithm changed the landscape of…
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As Digital Fatigue Grows, Sponsorships Offer Trust, Attention, and Real Engagement
In an era dominated by short-term tactics and ROI-at-all-costs campaigns, sponsorships stand out as one of the few strategies capable of delivering both brand lift and sustained value. However, too often, marketers treat sponsorships as just another advertising channel—buy the placement, display the logo, and move on. That approach misses the bigger opportunity. Sponsorships, when approached strategically, are not transactions.…
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The New Big Deal of Influencer Marketing – with Examples
I should start by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online accounts. Ideally, they would do it for free, but you pay to play. This is a growing market, and the…
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What Is Concept Testing?
Concept testing is a process used to evaluate a new idea or concept with the target audience to understand how well it resonates with them. The primary goal of concept testing is to validate the concept or idea and to identify any potential issues or areas for improvement before investing significant time and resources in further development. Here are some…
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Your Ultimate and Complete Email Send Checklist!
It never fails… about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I opened it on my mobile phone and couldn’t read it because the mobile email wasn’t responsive. Email is serious business……
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ManyChat: Harness the Power of Chat Marketing with this Centralized SMS and DM Platform (Facebook, Instagram, WhatsApp)
Businesses continually seek innovative ways to engage with their customers and drive sales. One such innovation is Chat Marketing, a strategy that leverages centralized chat platforms to monitor, aggregate, and respond effectively to prospective and current customers. What is Chat Marketing? Chat Marketing is a dynamic approach that utilizes messaging apps and chatbots to interact with customers in real-time. It…
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Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance
Businesses constantly seek ways to improve efficiency, productivity, and customer engagement. With the rise of artificial intelligence (AI), new opportunities exist to automate tasks, predict outcomes, and personalize customer experiences. However, implementing AI solutions can be complex and expensive, requiring specialized expertise and significant resources. Salesforce Einstein Salesforce Einstein is an integrated set of AI technologies that makes Salesforce’s Customer…
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Working With The .htaccess File In WordPress
WordPress is a great platform made all the better by the detailed and powerful standard WordPress dashboard. You can achieve much in terms of customizing the way that your site feels and functions by simply using the tools that WordPress has made available to you as standard. There is a time in any website owner’s life when you must go…
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Fomo: Enhancing Your Online Store’s Trust and Conversion Rates with Social Proof
E-commerce businesses face the constant challenge of capturing and maintaining the attention of potential customers. With the vast ocean of options available, standing out and building trust with your audience has never been more crucial. Companies are looking for innovative ways to engage visitors and convert them into loyal customers while fostering an environment of authenticity and reliability. Watching potential…
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How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…
