This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
7 Ways to Guarantee a Customer Centric Website
I was recently reviewing some corporate CPG / FMCG websites, and what a shock I got! These organisations have the consumer in their actual name, so they should be the most consumer-centric, right? Well, yes, of course! Yet few of them appear to consider the consumer’s perspective when creating their websites. Even fewer are sufficiently delighted to make me want…
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E-commerce and Retail
Customer-Facing Devices: How Bandwidth, Wi-Fi, AI, and Affordable Tech Are Transforming Retail
The retail landscape has undergone a significant transformation in recent years, driven by the convergence of high-speed connectivity, artificial intelligence (AI), and cost-effective technologies. This synergy empowers retailers to deploy a new generation of customer-facing devices that deliver previously unattainable real-time, personalized marketing and sales experiences. Advancements in 5G and Wi-Fi infrastructure have laid the foundation for seamless, high-speed data…
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Social Media & Influencer Marketing
What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to…
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Sales and Marketing Training
Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
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Social Media & Influencer Marketing
The New Big Deal of Influencer Marketing – with Examples
I should start by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online accounts. Ideally, they would do it for free, but you pay to play. This is a growing market, and the…
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Customer Data Platforms
What Is Concept Testing?
Concept testing is a process used to evaluate a new idea or concept with the target audience to understand how well it resonates with them. The primary goal of concept testing is to validate the concept or idea and to identify any potential issues or areas for improvement before investing significant time and resources in further development. Here are some…
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Advertising Technology
Order High-Quality Custom Stickers In 2 Minutes with Sticker Mule
One of my clients is getting on the road to do sales presentations and asked me for a recommendation for laptop stickers for his own laptop and as a leave-behind with his customers and clients. I’ll be honest that I’ve ordered stickers online and the only high-quality stickers I’ve ever gotten for a good price and a great turnaround has…
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Marketing Events
On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce
As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…
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Artificial Intelligence
Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance
Businesses constantly seek ways to improve efficiency, productivity, and customer engagement. With the rise of artificial intelligence (AI), new opportunities exist to automate tasks, predict outcomes, and personalize customer experiences. However, implementing AI solutions can be complex and expensive, requiring specialized expertise and significant resources. Salesforce Einstein Salesforce Einstein is an integrated set of AI technologies that makes Salesforce’s Customer…
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Mobile Marketing, Messaging, and Apps
How to Choose the Right Text Messaging Provider for Your Business
Choosing the wrong text messaging provider can create operational headaches, poor customer experiences, and regulatory risks. Businesses that rely on text messaging—whether for marketing, customer service, or transactional alerts—need a partner that offers more than low rates and basic delivery. Many vendors still route messages through outdated SMS-to-email gateways, which can lead to deliverability failures, spam filtering, and significant delays.…