This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Harsh Truth About Agency Margins and the Smarter Path Forward
Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO. I didn’t want to close my doors; I cared deeply for my staff, was passionate about helping my clients, and was proud of our growth and achievements. But I was tired. I grew weary of…
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Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, so that you actually have historic data come July! What Is Google Analytics 4? This is a question still burning in…
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Mastering Google Search: Advanced Options and Querystring Variables
Google Search is a powerful tool that becomes even more versatile when you understand its advanced options. While many users rely on the basic search bar, Google’s advanced search capabilities allow for more precise and targeted results. This article will explore these advanced options, focusing on the querystring variables that power them. Understanding Querystring Variables Querystring variables are parameters added…
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Why Your Mobile App’s Future Depends on Getting the Launch Right the First Time
When you launch a mobile app, the early user feedback, ratings, and engagement data are heavily weighted by app stores like Apple’s App Store and Google Play in determining your app’s visibility and ranking. If these signals are negative early on, it becomes exponentially harder to recover, even if you later fix problems or improve the app. Here’s why a…
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The Best Customer Acquisition Strategies Online
Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers will still leave for reasons outside of our control. ELIV8 has designed another exceptional infographic with 7 outstanding acquisition strategies…
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8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We’re helping two clients optimize their platforms for search engine optimization (SEO). Each platform serves a different location and industry, and the audits we’ve delivered to prioritize development are substantially different. There’s often pushback on the priorities from their client’s SEO consultant or internal marketing team that incorporates some third-party automated SEO audit. It’s frustrating, especially given that their sites…
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Creative Destruction: Why AI Will Unleash Marketing Creativity and Opportunities
Thirty years ago, as I was adding PC connectivity to a manufacturing plant’s equipment to monitor equipment performance for predictive maintenance, I never imagined the world we now live in. I never imagined the job positions that I’d have. I never imagined the companies I’d be a part of creating. For those of you who don’t remember a time when…
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Bedrock: Leveraging AI and ML To Turn CPG Data Into Retail Wins
Springing into retail season with a million datapoints and no clear narrative? That’s the challenge many consumer packaged goods (CPG) companies face daily. With fragmented datasets, time-consuming analyses, and mounting pressure to win shelf space, sales and insights teams often struggle to surface the opportunities buried in their own information. That’s where Bedrock Analytics steps in. Bedrock Analytics Bedrock Analytics…
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What, Exactly, Is Sales and Marketing Alignment?
As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment. And when it comes to sales and marketing, I don’t view alignment as a one-time meeting or a shared metric—it’s a…
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What Is Sales Enablement? How Important Is It?
Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their goals. While sales enablement technology is proven to increase revenue by 66%, thought: 93% of companies have yet to implement a…
