This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Converged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve, and resonate across every touchpoint. Below is a comprehensive guide to today’s most crucial cross-media marketing strategies, explaining how each works, how they differ...
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In the Age of AI, Your Qualifications No Longer Matter—Your Output Does
Deadlines are getting shorter. Resources are disappearing. Budgets? Nearly nonexistent. The demands of modern work don’t just feel heavier—they are heavier. And while that pressure keeps building, so does the complexity of life outside work. The economy remains uncertain. Personal responsibilities multiply. For my wife and me, that...
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Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce
Customer acquisition costs are rising, paid channels are saturated, and even loyal customers are harder to reach. For DTC and e-commerce brands, finding a scalable and cost-effective way to grow revenue without sacrificing margins is more urgent than ever. That’s where referral marketing proves its power—not just as a channel, but as...
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Voice Search in 2025: Revolutionizing Digital Engagement for Businesses
Voice search has transformed from a novel technology into a cornerstone of digital interaction, reshaping how consumers access information and engage with brands. Driven by advancements in artificial intelligence ( AI ) and natural language processing ( NLP ), voice search is now integrated across mobile devices, smart speakers, in-car systems, and desktops...
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YAMM: Sending Personalized Mass Emails with Google Workspace
Are you tired of manually sending individual emails and tracking responses? Do you need a better way to reach your audience and get your message across? Connecting with your audience personally and efficiently is more important than ever. Whether you're a small business owner, a teacher, or a marketer, communicating effectively...
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How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you're not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly . While we really liked Calendly, it's just a matter of not...
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WordPress: If You Don’t Know What a Child Theme is…
You're modifying WordPress themes incorrectly. We've worked with dozens of clients and built hundreds of WordPress sites. It's not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don't come to use WordPress sites very often. They typically come to...
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Checklist: How to Create Content That Is Inclusive
As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers strive for personalization and engagement, being diverse in our messaging is often overlooked. And, by overlooking cultures, genders, sexual preferences, and disabilities... our messages meant to engage can...
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Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to...
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Jeeng: Publisher Monetization and Extended Advertisement Reach Into Email
The publishing industry, grappling with the challenges posed by social media's dominance and changing business models, finds itself in a difficult position. As the industry faces pressure from users reluctant to pay for content, a need for innovative solutions emerges. Jeeng offers a range of solutions specifically designed for publishers and...
