This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Bedrock: Leveraging AI and ML To Turn CPG Data Into Retail Wins
Springing into retail season with a million datapoints and no clear narrative? That’s the challenge many consumer packaged goods (CPG) companies face daily. With fragmented datasets, time-consuming analyses, and mounting pressure to win shelf space, sales and insights teams often struggle to surface the opportunities buried in their own information. That’s where Bedrock Analytics steps in. Bedrock Analytics Bedrock Analytics…
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VisualVault: Bringing Intelligence to Your Business and Document Processes
For organizations overwhelmed by unstructured data and complex workflows, managing documents and processes can feel like running uphill. Between compliance regulations, siloed systems, and manual data entry errors, many companies spend more time correcting inefficiencies than advancing their business. What if you could put your data to work, eliminate redundancies, and create a path to automation with a single platform?…
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Does Video Really Boost Landing Page Conversions? Not Always—and Here’s Why
Marketers have long treated video as a silver bullet for landing page performance. For years, a widely quoted statistic claimed that adding video to your landing page could increase conversions by a staggering 86%. The origin of this figure? An old study focused on a single case involving a learning management system—a highly specific context where video may have played…
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The Advantages and Disadvantages of Using Social Media Logins For Business Registration
A social media login, also known as social login or social sign-in, is a feature on websites and applications that allows users to log in or create an account using their existing credentials from social media platforms, such as Facebook, Twitter, Google, or LinkedIn, instead of creating a separate username and password for the specific website or app. Here’s how…
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How and Why to Duplicate Audiences in Facebook Marketing: A Strategic Walkthrough
Duplicating audiences in Facebook Ads Manager isn’t just a time-saving tactic—it’s a strategic move that allows advertisers to preserve valuable targeting insights while testing variations in creative, placements, bidding strategies, or campaign objectives. As Facebook (Meta) advertising becomes more sophisticated and competitive, managing audience overlap and refining segmentation strategies is essential for scaling campaigns effectively. This article explains why duplicating…
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ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…
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How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you’re not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly. While we really liked Calendly, it’s just a matter of not wasting money when we can get the same functionality with…
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Add Your Geographic Data to your Sitemap with KML
If your site focuses on geographic data, a KML sitemap can be a valuable tool for integrating with map services and accurately representing spatial information. A KML (Keyhole Markup Language) Sitemap is a specific sitemap used primarily for websites containing geographical information. While rich snippets and Schema markup can enhance your site’s general SEO, a KML sitemap can specifically aid…
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WordPress: Build a Modal To Dynamically Populate From A Custom Post Type Using Ajax
One of the major projects that I’ve worked on in the last year is building out an acronym library using a custom post type (CPT) on Martech Zone. I’ve defined over 1,000 marketing, sales, and technology-related acronyms on the site! It’s been quite popular and drives much engagement with readers and search engine referrals. While I’m happy with the engagement,…
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Converged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve, and resonate across every touchpoint. Below is a comprehensive guide to today’s most crucial cross-media marketing strategies, explaining how each works, how they differ, and what it takes to implement…
