This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention
Coupons play an essential and effective role in retail strategies, offering consumers discounts and incentives that can boost sales and customer loyalty. However, the misuse and abuse of coupons, known as coupon fraud, pose significant challenges for retailers and manufacturers. How Coupons Influence the Buying Experience 48% of consumers indicate an increase in purchase intent. 38% buy something they don’t…
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Content Marketing
Marketing Automation with Aggregation and Syndication
We like to use big words in the marketing industry… aggregation and syndication are a couple of them – and they’re very important. Aggregation – allows you to collect content from other sites and display them in yours. They could be from a blog, news feed, podcast, or social feed. Aggregation can be a great tool to use to keep…
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Social Media & Influencer Marketing
25+ Ways Your Brand Can Safeguard Your Social Media Followers’ Privacy
As the digital landscape has evolved, so has the realm of social media privacy. Each major platform has taken steps to adapt its practices and policies in response to user concerns, regulatory changes, and evolving technologies. Here, we delve into the changing landscape of social media privacy and how leading platforms have managed their members’ private data. Facebook: In its…
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Sales and Marketing Training
8 Wishes That Every Executive Has About Their Sales And Marketing Programs
While the specific wishes of executives regarding their sales and marketing programs can vary depending on the industry, company, and individual goals, here are eight wishes that every executive has when it comes to their sales and marketing programs: Enhanced Brand Awareness: Executives recognize the importance of brand awareness and wish for their sales and marketing programs to increase brand…
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Artificial Intelligence
Humanize AI: Transforming AI-Generated Content into Authentic, Human-Like Text
Content creators who utilize artificial intelligence (AI) face a unique challenge: leveraging GenAI’s power and efficiency while maintaining the authenticity and relatability that resonates with human readers. The robotic undertones often present in AI-written content can undermine its effectiveness, leading to a disconnect with the target audience. Humanize AI is an online platform that effortlessly transforms AI-generated content into natural,…
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Sales and Marketing Training
How to Roll Up and Pack a Suit for a Business Trip — Without Ruining It
Business travel often comes with its fair share of frustrations, but arriving at your destination with a wrinkled suit shouldn’t be one of them. While many seasoned travelers invest in garment bags or wrinkle-free fabrics, knowing how to fold and roll a suit for packing properly is valuable, especially when space is tight. Rush Wilson, a seasoned clothier, offers a…
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Sales Enablement, Automation, and Performance
SmartDocs: Microsoft Word Document and Sharepoint Management, Repository, and Automation
The demand for efficient content management and document automation is greater than ever with RFPs, SOWs, and other sales documents and contracts. Enter SmartDocs, the unrivaled leader in MS Word Content Management and Document Automation Software. If you’ve been grappling with the challenges of managing content in Microsoft Word and SharePoint, SmartDocs is here to make your life easier. The…
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Sales and Marketing Training
The Four Learning Styles: Understanding VARK for Effective Marketing
The ability to effectively communicate your marketing message is more critical than ever. However, true success in marketing goes beyond simply broadcasting your unique value proposition (UVP); it hinges on ensuring your audience receives, comprehends, and retains the information you’re providing. This comprehension is vital because, in reality, most purchasing decisions are not made in isolation. In the B2C realm,…
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Analytics & Testing
How End-to-End Analytics Helps Businesses
End-to-end analytics is not just beautiful reports and graphics. The ability to track each client’s path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses…
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Mobile Marketing, Messaging, and Apps
Waze Ads: The Perfect Tool for Local Businesses to Reach New Customers
With over 140 million active users in more than 185 countries, Waze has become one of the most popular navigation apps in the world. It is also an excellent platform for local businesses to reach new customers through targeted advertising. Waze Ads is an advertising platform that allows businesses to advertise to drivers based on location and destination. It enables…