This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
How Does QR Code Payment Technology Work?
In the ever-evolving landscape of financial transactions, QR code payment technology has emerged as a revolutionary force, transforming how businesses and consumers interact. This innovative payment method, symbolized by the quick and recognizable QR code, signifies a shift toward efficiency and convenience. This article explores the workings of QR code payment technology, its intricacies, and its advantages to businesses and…
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Artificial Intelligence
Equally AI: ChatGPT Is A Game Changer for Web Accessibility in 2023
Web accessibility refers to the design and development of websites, applications, and digital content in a way that ensures they are usable by individuals with various abilities and disabilities. The goal is to provide equal access and opportunity to everyone, regardless of their physical, cognitive, or sensory limitations. ChatGPT The future of web accessibility is here, and it’s all thanks…
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Email Marketing & Automation
Ecomail: Communicate With Your Customers Across Email, Facebook, and Instagram
In today’s digital landscape, customer engagement spans multiple platforms. Ecomail is an omnichannel communication platform that seamlessly integrates email, Facebook, and Instagram. This innovative tool empowers businesses by consolidating their marketing efforts across various channels, ensuring a cohesive and personalized customer experience. Ecomail Features Ecomail is a comprehensive platform that brings together essential features for successful omnichannel communication: A/B Testing:…
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Advertising Technology
Why Affiliate Marketing Is The Most Failsafe Marketing Channel in the Current Economy
In volatile economic times, businesses worldwide are faced with tightening budgets— including within the marketing function. CMOs globally are grappling with strategic decisions around which channels to prioritize. Affiliate marketing in general has increasingly gained recognition as a sound investment, allowing businesses to work with partners on a cost-per-acquisition (CPA) basis rather than sinking huge upfront fees into other channels,…
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Social Media & Influencer Marketing
10 Tips for a Winning Gamification Strategy
People fascinate me. Give them a fantastic marketing message with a discount, and they’ll walk away, but allow them the opportunity to win a badge on their profile page, and they’ll fight for it. Years ago, I remember being distraught at losing a mayorship at my business location on a popular social media site—a valueless prize, but I was still bothered. What…
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Paid and Organic Search Marketing
Acquisio: Turbocharge Your PPC Campaigns with Machine Learning
Managing paid search campaigns across multiple platforms can be overwhelming. From launch to reporting, marketers face the dual challenge of staying efficient while maximizing results. With increasing demand for transparency, ROI, and automation, agencies and businesses alike require tools that surpass spreadsheets and guesswork. Acquisio Acquisio answers this need with a powerful, AI-powered SEM platform designed to streamline paid search…
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Advertising Technology
How and Why to Duplicate Audiences in Facebook Marketing: A Strategic Walkthrough
Duplicating audiences in Facebook Ads Manager isn’t just a time-saving tactic—it’s a strategic move that allows advertisers to preserve valuable targeting insights while testing variations in creative, placements, bidding strategies, or campaign objectives. As Facebook (Meta) advertising becomes more sophisticated and competitive, managing audience overlap and refining segmentation strategies is essential for scaling campaigns effectively. This article explains why duplicating…
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Email Marketing & Automation
The Ongoing Value of Email Newsletters—And How to Keep Them Engaging in 2025
Email newsletters remain one of a marketer’s toolkit’s most resilient and profitable channels. They offer a direct, permission-based line to your audience that’s not subject to the shifting sands of search engine algorithms or social media trends. Yet, with consumers overwhelmed by the volume of content hitting their inboxes daily, maintaining engagement requires more than pressing send. It demands thoughtful…
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Sales Enablement, Automation, and Performance
3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change in buyer behavior. Sales managers have placed a new focus on utilizing technology to measure sales representative activity and enhance…
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Customer Data Platforms
Formidable: Disable Form Submissions From Human Form Spammers On Your WordPress Site
By far, one of the best decisions I made was to include an hCaptcha on my forms and to purchase the paid version of CleanTalk to end the automated form spam bots. It’s worked. On a daily basis, the plugin blocks over 20 to 30 form bot submissions. But that doesn’t mean that all spam has been halted, though. On…