This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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RANT: Who Owns Your Domain?
Yesterday, I was with the board of a regional company and we were discussing some migrations. Some of the steps needed were going to require some domain records to be updated, so I asked who had access to the company’s DNS. There were some blank stares, so I quickly did a Whois lookup on GoDaddy to identify where the domains…
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The Impact of Product Reviews: Fueling Consumer E‑Commerce Success
Product reviews are no longer a nice-to-have in e-commerce—they’re a fundamental part of consumer decision-making. As traditional in-store experiences are replaced with digital ones, shoppers increasingly rely on peer validation to bridge the gap between what a product claims and how it performs. 98% of shoppers say reviews are an essential resource when making purchase decisions. PowerReviews This reliance isn’t…
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How to Build a Client-Centric Culture
What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a guiding philosophy shaping decision-making across an entire organization, ultimately aimed at customer happiness and enhancing customer experience. But regardless of…
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Case Studies for Marketing: Can We Be Honest?
Working in the SaaS industry for so long, I groan as I download and read case studies. Don’t get me wrong; I’ve worked at several companies where we discovered a client doing amazing things with our platform or who has attained incredible results, and we pushed and promoted a case study about them. Marketing isn’t all about acquisition, though. It’s…
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40 Email Marketing Mistakes To Check And Avoid Before Clicking Send
There are a ton more mistakes you can do with your entire email marketing program… but this infographic focuses on the most common mistakes we make before clicking send. We’ve added a few of our own recommendations here before you ever even start building your first email. Deliverability Checks Before we begin, are we set up for failure or success?…
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YAMM: Sending Personalized Mass Emails with Google Workspace
Are you tired of manually sending individual emails and tracking responses? Do you need a better way to reach your audience and get your message across? Connecting with your audience personally and efficiently is more important than ever. Whether you’re a small business owner, a teacher, or a marketer, communicating effectively is key to success. However, with limited time and…
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SEO Is Dead: Part 2
For years, search engine optimization (SEO) was a game of math: backlinks, keyword density, page structure, and crawlability. Those who knew how to manipulate the system—often through questionable means—were rewarded with top rankings. But those days are over. And that’s not a loss—it’s progress. In 2012, I declared that SEO was dead. It was a tongue-in-cheek clickbait article about how…
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MQLs Are Passé – Are You Generating MQMs?
The MQM is the new marketing currency and KPI. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and improve the revenue pipeline. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from…
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WordPress Maintenance Beyond Updates: The 10 Checks That Experts Should Do Monthly
A decade ago, over 90% of my site traffic came from organic search. My engagement was terrible, though, as most visitors came and left within a second. Years ago, I made a concerted effort to work every day on the site’s user experience and correct many of the issues that had plagued it, including outdated content, poor performance, and a…
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Corporate Arrogance: When Companies Forget Who They Serve
Corporate arrogance can be more damaging than ever in this hyper-connected world. As soon as an organization begins to think it knows better than its customers, it risks losing traction in the market. Interestingly, many companies only recognize this as a problem when faced with intense competition, often blaming their customers’ exodus on external factors rather than their missteps. Corporate…
