This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Google Analytics 4: How to Track Users Seamlessly Across Domains and Subdomains
For businesses and marketers seeking to comprehend the entire customer journey across websites, Google Analytics 4 (GA4) offers powerful capabilities—if implemented effectively. Unlike its predecessor, Universal Analytics (UA), GA4 rethinks how sessions and users are tracked, which means that configurations you previously took for granted may now require explicit setup. A key example is tracking users across multiple domains or…
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The State of Visual Content in 2025: Key Takeaways from Marketing Trends
Visual content is the backbone of modern marketing strategies. From social media engagement to B2B decision-making, marketers across industries have embraced visuals as supplements to text and as primary drivers of communication, credibility, and conversion. According to Venngage’s annual visual content marketing report, the industry has witnessed a surge in investment, adoption of new tools, and growing reliance on data…
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Google Search Shortcuts and Parameters
Today, I was searching for an infographic on Adobe’s website and the results weren’t what I was looking for. Rather than going to a site and then searching internally, I almost always utilize Google shortcuts to search sites. This comes in extremely handy – whether I’m searching for a quote, a code snippet, or a specific filetype. In this case,…
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How End-to-End Analytics Helps Businesses
End-to-end analytics is not just beautiful reports and graphics. The ability to track each client’s path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses…
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The Ongoing Value of Email Newsletters—And How to Keep Them Engaging in 2025
Email newsletters remain one of a marketer’s toolkit’s most resilient and profitable channels. They offer a direct, permission-based line to your audience that’s not subject to the shifting sands of search engine algorithms or social media trends. Yet, with consumers overwhelmed by the volume of content hitting their inboxes daily, maintaining engagement requires more than pressing send. It demands thoughtful…
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The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
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How Can You Programmatically Change Font Color Based on the Background? (Light/Dark Mode)
If you’ve visited Martech Zone lately, you may have noticed that we now offer the ability to view the site in either light or dark mode. Just search for the moon or sun icon next to the date in the top left navigation bar on the site. It’s a pretty cool feature and it works really well. When I launched…
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Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We…
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Acquisio: Turbocharge Your PPC Campaigns with Machine Learning
Managing paid search campaigns across multiple platforms can be overwhelming. From launch to reporting, marketers face the dual challenge of staying efficient while maximizing results. With increasing demand for transparency, ROI, and automation, agencies and businesses alike require tools that surpass spreadsheets and guesswork. Acquisio Acquisio answers this need with a powerful, AI-powered SEM platform designed to streamline paid search…
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Why Affiliate Marketing Is The Most Failsafe Marketing Channel in the Current Economy
In volatile economic times, businesses worldwide are faced with tightening budgets— including within the marketing function. CMOs globally are grappling with strategic decisions around which channels to prioritize. Affiliate marketing in general has increasingly gained recognition as a sound investment, allowing businesses to work with partners on a cost-per-acquisition (CPA) basis rather than sinking huge upfront fees into other channels,…
