This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Advertising Technology
Reddiquette Tips To Ensure Your Reddit Marketing Is Effective
Reddit is a social community that’s quite different from other social media. Reddit has its own Reddiquette… its own culture, language, and etiquette that can make marketing and advertising challenging. Many businesses bypass Reddit as an advertising channel because the promotion techniques they use on other mediums fall flat with Reddit’s users. Unique differences of Reddit include: Community Focus: Reddit…
-
Content Marketing
Guess What? Vertical Videos Aren’t Just Mainstream, They’re More Effective
Years ago, a colleague publicly mocked me online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. Based on my video orientation, he questioned my expertise and standing in the industry. It was maddening for a few reasons: Videos are all about their ability to captivate and…
-
E-commerce and Retail
10 Rules On How To Respond To A Negative Review Online
Running a business can be incredibly challenging. Whether you’re assisting a business with its digital transformation, published a mobile app, are a retail outlet, chances are that you’re not going to meet the expectations of your clients someday. In a social world with public ratings and reviews, your chances of getting some negative online reviews are almost imminent. As public…
-
Email Marketing & Automation
ConvertKit Marketplace: Beautiful Email Templates Made for Creators, By Creators
Building a responsive HTML email can be challenging due to various factors specific to email clients and the medium’s limitations. While browsers adhere to W3C standards for HTML, CSS, and other specifications, email clients don’t have to. Different email clients (such as Gmail, Outlook, Apple Mail, Yahoo Mail, etc.) render HTML emails differently. Each has its own independent rendering engine…
-
Artificial Intelligence
Magic Studio: Every GenAI Visual Tool You Need, All in a Single Subscription
Visual generative AI (genAI) platforms are popping up all over the web, and I’ve shared quite a few here when they provide compelling results. It’s still a young industry; technology advances almost daily as these engines enhance their learning. Most of the image modification and creation AI tools you’re seeing are actually powered by the larger AI platforms but provide…
-
Paid and Organic Search Marketing
Mastering Google Search: Advanced Options and Querystring Variables
Google Search is a powerful tool that becomes even more versatile when you understand its advanced options. While many users rely on the basic search bar, Google’s advanced search capabilities allow for more precise and targeted results. This article will explore these advanced options, focusing on the querystring variables that power them. Understanding Querystring Variables Querystring variables are parameters added…
-
Sales Enablement, Automation, and Performance
How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you’re not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly. While we really liked Calendly, it’s just a matter of not wasting money when we can get the same functionality with…
-
Content Marketing
B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?
As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…
-
Content Marketing
WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)
With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the permalink structure for a blog post to be set to a path that included the year, month, day, and the slug of the post: /%year%/%monthnum%/%day%/%postname%/ Aside from having…
-
Sales and Marketing Training
Mastering the Digital Landscape: Three Ways to Enhance Your Online Brand Presence for Today’s Marketing Demands
People are online a lot. More than 30 percent of U.S. adults say they are online almost constantly, a number that continues to climb. Whether we are logging in for work or scrolling through our feeds in the supermarket checkout line, it’s clear that we are digital-first and online-oriented. Pew Research Center We are also navigating an increasingly crowded online…
