Alexander is CEO and co-founder at HypeAuditor. Alex has been recognized multiple times on the Top 50 Industry Players List by Talking Influence for his work to improve transparency within the influencer marketing industry. Alex is leading the way in improving transparency within the industry and created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent, and effective.
Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible to get them grew. While no amount of effort would convince everyone who could get vaccinated to do so, there are
As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic
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