Alexander Frolov

Alexander is CEO and co-founder at HypeAuditor. Alex has been recognized multiple times on the Top 50 Industry Players List by Talking Influence for his work to improve transparency within the influencer marketing industry. Alex is leading the way in improving transparency within the industry and created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent, and effective.
  • Social Media Marketing Future of B2B Influencer Marketing

    B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?

    As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…

  • Social Media Marketing Influencer Marketing Landscape

    The Past, Present, and Future of the Influencer Marketing Landscape

    The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity.  With the rise of social ecommerce, redistribution of advertising spend to…

  • Social Media Marketing How to communicate with influencers

    How to Successfully Communicate with Influencers

    Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021, and that number is only expected to grow. The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as…

  • Social Media Marketing #GetVaccinated Influencer Marketing Campaign

    #GetVaccinated Campaign Earns Influencers Mainstream Respect

    Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible to get them grew. While no…

  • Social Media Marketing Influencer Marketing Trends

    7 Influencer Marketing Trends Expected in 2021

    As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront…