Harness Unprecedented Times to Reshape How We Work

There has been so much change to the way we work in recent months that some of us might not immediately realize the kinds of innovations that were already gaining steam before the global pandemic struck. As marketers, workplace technology continues to bring us closer as a team so we can serve our customers in these stressful times, even while we navigate challenges in our own lives. It’s important to be honest with customers, as

Spiro: Proactive Sales Engagement Using AI

Spiro utilizes artificial intelligence to give your sales leaders actionable insights and your sales representatives proactive recommendations for next best steps to help prevent lost opportunities and increase sales productivity. Spiro clients report some amazing results, including: The ability to collect 16 times more data The ability for you or your sales team to reach 30% more prospects in the same timeframe. The ability to close 20% more sales deals Benefits of Spiro Include Spiro

MQLs Are Passé – Are You Generating MQMs?

The MQM is the new marketing currency. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and increase revenue pipeline better. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from the world of MQLs to a world in which conversation-ready leads are the primary marketing currency.  The

The Future of B2B Sales: Blending Inside & Outside Teams

The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions are taking place. Certainly, the impact to consumer purchasing has been immense, but what about business to business? According to The B2B Future Shopper Report 2020, a mere 20% of customers buy directly from sales reps, down from 56% in the year prior. Certainly, the influence of Amazon Business is significant, yet 45% of survey respondents reported that buying

Acquire.io: A Unified Customer Engagement Platform

Customers are the lifeblood of every business. Yet, only a few companies can keep up with their evolving demands, leaving a huge window of opportunity for firms that are ready to invest in customer experience and improve their market share.  Unsurprisingly, CX management has emerged as a top priority for business leaders who are putting away an increasing amount of resources to ace it. However, without the right technology, it isn’t possible to achieve the

PandaDoc: Create, Send, Track, and eSign Sales Documents

Being a partner in the Salesforce ecosystem has been an incredible experience, but the negotiation process for creating, sending, and updating our statements of work has been quite an undertaking. I sometimes think I’m spending more time writing statements of work than I am actually doing the work itself! Not to mention, each company has its own internal style, level of detail needed, and process for collaborating and approving sales documents. As a marketer and