How to Score the Winning Goal in the E-Commerce Game

While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win.

Before the season starts, teams must first invest in the top players. When it comes to e-Commerce 5 out of the 10 most significant retailer investments are in marketing. 56% of merchants invest in search engine marketing and customer acquisition, 51%  in customer retention, 48% in improved key pages, and 42% in SEO. In the infographic below, Baynote presents the data from the 14th Annual Merchant Survey, which shows where merchants are investing, how they perceive the shifting wants and needs of the shopper, and which strategies deliver the greatest ROIs.