A Guide for Small Businesses to Advertise on Facebook

Small Business Facebook Advertising Guide

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of demand for your small business.

Why Small Businesses Advertise on Facebook

  • 95% of social media marketers stated Facebook gave the best return of investment out of all other social media platforms
  • Facebook advertising allows you to target audiences by location, gender, interests, and more
  • Facebook ads cost less than other online marketing channels with a minimum spend of $1 per day

This infographic from Headway Capital, a Small Business Guide to Facebook Advertising, walks a small business through all of the steps necessary to deploy a successful Facebook Advertising strategy:

  1. Select your marketing objective – awareness, consideration, or conversion.
  2. Define your audience – build an audience based on your own customer profile.
  3. Set up your budget and schedule – for either a daily ongoing or lifetime campaign spend.
  4. Design your advertisement – optimize your image, headline, text, call-to-action, and link description.
  5. Understand your Facebook Ad Reports – breakdown the results to further optimize your campaign(s).

For a step-by-step guide on getting started (with detailed screenshots), be sure to check out Buffer’s resource: The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads.

Small Business Facebook Advertising Guide

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