Social Media Image Dimension Guide for 2025

It seems like every week, a social network changes its layout and requires new dimensions for its profile photos, background canvas, and images shared on the network. Limitations for social images are a combination of dimensions, image size, and even the amount of text displayed within the image.

I would caution against uploading oversized images to social media sites. Each social media platform uses aggressive image compression that often blurs your images. If you can upload a great image and compress it with a service before uploading it, you’ll get much crisper results!

If you’d like to jump to a section:

• Facebook
• Google Business Page
• Instagram
• LinkedIn
• Pinterest
• Snapchat
• X
• Tumblr
• YouTube

Note: The charts below show all of the images in pixels (px) in width x height format.

Facebook Image Sizes

On Facebook, your imagery should blend professionalism with approachability. For individuals, use a polished headshot that reflects your personality, while brands should feature a recognizable logo. Cover images are prime real estate to promote current initiatives, showcase your team, or reinforce brand values through lifestyle imagery. In posts, opt for photos or graphics that tell a story—behind-the-scenes glimpses, customer highlights, or value-driven messages resonate best. Maintain a consistent tone and style to build visual familiarity across your content.

Google Business Page

For Google Business Pages, imagery should focus on authenticity and trust. Use a clear, branded logo for instant recognition, and select a cover image that captures the essence of your physical space or services—such as storefronts, interiors, or team interactions. Prioritize real, unfiltered visuals that prospective customers might encounter in person. Product images, team portraits, and event snapshots convey credibility and a welcoming atmosphere.

Instagram Image Sizes

Instagram demands a cohesive, aesthetically driven brand presence. Profile images should reinforce identity at a glance, using either a consistent headshot or a simplified logo. Post content should follow a visual theme—through color palette, subject matter, or editing style—that aligns with your brand personality. Use Stories and Reels to share more candid, spontaneous moments that show the human side of your brand. Strong visual branding boosts recognition and engagement, especially when supported by thoughtful captions and hashtags.

LinkedIn Image Sizes

LinkedIn visuals should reflect your professional identity and reinforce thought leadership. A clean, confident headshot creates immediate credibility, while the banner space is an opportunity to align with your role, industry, or brand—whether it’s showcasing events, client work, or values. When posting, favor graphics that support expertise—such as industry insights, company milestones, or behind-the-scenes looks at your team. Keep your visual tone consistent, refined, and relevant to your field.

Pinterest Image Sizes

Pinterest visuals should inspire and inform in equal measure. Use a clear, friendly profile image that fits your brand’s visual tone. Your pins should embody your aesthetic—whether minimal, vibrant, rustic, or polished—so that your board has a strong visual identity. Create imagery that educates or solves problems for your audience, such as how-tos, step-by-steps, or product inspiration. Consistently use brand fonts, colors, and watermarking to subtly build brand equity across shared content.

Snapchat Image Sizes

Snapchat favors unpolished, real-time visuals that connect authentically with your audience. Profile branding should be instantly recognizable, but your Stories shape brand perception. Use playful, informal visuals that reflect spontaneity, like team moments, customer reactions, or product teasers. While maintaining some consistency in tone and personality, avoid overly produced content. Branded elements should feel native and entertaining, not promotional or forced.

X Image Sizes

On X, visuals should be bold, timely, and aligned with your brand’s tone. Profile images must clearly represent your personal or brand identity, and header images can support current messaging, promotions, or causes. When sharing visuals in tweets, use them to highlight commentary, drive conversation, or visually simplify complex ideas. Maintain a consistent visual style—whether that’s minimalist data visuals, high-contrast memes, or branded image cards—to strengthen recognition and reinforce your voice.

Tumblr Image Sizes

Tumblr is ideal for expressive, culture-driven visuals. Profile branding should align with your aesthetic niche—whether nostalgic, avant-garde, or activist. Use your blog’s customization features to build a visually immersive experience, pairing banners, typography, and post imagery cohesively. Create content that’s emotionally resonant or creatively experimental, such as stylized photography, looping GIFs, or artistic collages. The goal is not just brand visibility but cultural participation.

YouTube Image Sizes

Visual branding on YouTube extends beyond just the channel profile—it permeates thumbnails, intros, and even set design. Use a recognizable visual identity that stays consistent across your profile image, banner, and content themes. Thumbnails should instantly communicate value or intrigue, often with expressive faces or bold messaging. Within videos, ensure a consistent look and feel through lighting, tone, and branded assets to reinforce your identity. Visual cohesion builds credibility and encourages viewer loyalty.

Don’t forget to check out our other article and infographic, which we shared with standard display ad sizes.

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