Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics

The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence? Relationship intelligence technologies analyze your team’s communication data and automatically create the relationship graph required to

MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps

MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud Features Include Exchanges – reach mobile

Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data

Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it has the worst impact on a company’s marketing operations. As marketers represent the company’s product and service offerings in the industry, poor data can quickly deface your brand reputation and lead to delivering negative customer

Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong

The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are spending more time online before they make their purchase decisions. 81% of respondents researched their

Top 3 Tech Strategies for Publishers in 2021

The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even search engines to record lows. The dilemma has publishers across all genres of content struggling

Imagen: Store, Manage, and Organize Video and Rich Media Content in this Agile DAM

DIgital Asset Management (DAM) platforms have been around for over a decade, enabling large corporations to store, manage, organize, and distribute their brand-approved rich media files. Here’s a great explainer video of how Imagen helps brands to better ingest and manage their assets: Imagen offers two DAM products: Imagen Go An agile digital asset managment platform to store and organize all your video and rich media content. Accessible remotely from any connected device for you to

accessiBe: Using Artificial Intelligence To Tackle Site Accessibility

While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy nor compassion on the side of corporations… I truly believe that companies are simply struggling to keep up. As an example, Martech Zone ranks poorly for its accessibility. Over time, I’ve been working to improve both the coding, design, and metadata needed… but I can hardly keep up with just keeping