Top 3 Tech Strategies for Publishers in 2021

The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even search engines to record lows. The dilemma has publishers across all genres of content struggling

Imagen: Store, Manage, and Organize Video and Rich Media Content in this Agile DAM

DIgital Asset Management (DAM) platforms have been around for over a decade, enabling large corporations to store, manage, organize, and distribute their brand-approved rich media files. Here’s a great explainer video of how Imagen helps brands to better ingest and manage their assets: Imagen offers two DAM products: Imagen Go An agile digital asset managment platform to store and organize all your video and rich media content. Accessible remotely from any connected device for you to

accessiBe: Using Artificial Intelligence To Tackle Site Accessibility

While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy nor compassion on the side of corporations… I truly believe that companies are simply struggling to keep up. As an example, Martech Zone ranks poorly for its accessibility. Over time, I’ve been working to improve both the coding, design, and metadata needed… but I can hardly keep up with just keeping

Imagga: An API for Image Recognition Integration Powered By Artificial Intelligence

Imagga is an all-in-one image recognition solution for developers and businesses to incorporate image recognition into their platforms. The API offers a host of features, including: Categorization – Automatically categorize your image content. Powerful API for instant image classification. Color – Let colors bring meaning to your product’s photos. Powerful API for color extraction. Cropping – Automatically generate beautiful thumbnails. Powerful API for content-aware cropping. Custom Training – Train Imagga’s image AI to better organize

The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021

Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase in remote work on a global scale. McKinsey also reports of consumers pushing towards an

Animaker: Do-It-Yourself Animation Studio, Marketing Video Editor, and Video Ad Builder

Animated and live video are a must for every organization. Videos are highly engaging, have the ability to explain difficult concepts concisely and provide an experience that’s both visual and audible. While video is an incredible medium, it’s often insurmountable for small businesses or marketers because of the resources required: Professional video and audio equipment for recording. Professional voice overs for your scripts. Professional graphics and animations to incorporate. And, perhaps, the most expensive and

Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized Experiences

Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile COVID-stricken commercial climate. Fortunately, ecommerce is thriving. Unlike physical retail, which has been significantly impacted by pandemic restrictions, online sales are up. During the 2020 festive season, which is typically the busiest shopping period each year, UK online sales were up by

4 Ways Machine Learning Is Enhancing Social Media Marketing

With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of