Analytics

Articles Tagged Analytics:

  • Social Media & Influencer MarketingWeb 2.0 for Business Presentation

    Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution

    As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses. Here’s a glimpse into my presentation, highlighting the transformative power of Web 2.0 in the business landscape. My journey with…

  • Analytics & TestingHow often should I check analytics?

    The Less I Watch, the Better Things Get!

    Sometimes I wonder if long-term goals actually distract us from the job at hand. If you’re always yearning for more, are you ever happy with where you’re at? At times it takes something catastrophic at home or at work for us to figure out all we have to be thankful for. This last week, my blog is back on the…

  • Analytics & TestingDepositphotos 22277777 s

    The Page View will not Die

    I respect Steve Rubel, but I’m not in agreement with his current post stating the imminent demise of the page view by 2010. Steven states: These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page – like Gmail or the Google Reader. This eliminates the…

  • Content MarketingBlogging jargon, terms, vocabulary list

    Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know

    In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in the context of blogging refers to the collection and analysis of data that tracks the performance of a blog. This…

  • Analytics & TestingIntuition versus Analysis

    Godin: Intuition vs Analysis

    Seth Godin asked a great question that is usually quite a point of contention for SaaS or technology companies and their product managers…. Do you go with Intuition or Analysis? My personal view on this is that it’s a delicate combination of the two. When I think about analysis, I think about data. It could be data regarding competition, use,…

  • Content MarketingIndianapolis Colts: Make It Personal

    Indianapolis Colts

    When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and frustrating… and I was tired of battling them every day. That said, getting fired as a single father is quite…

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