Artificial Intelligence, Customer Relationship Management, Marketing & Sales Videos, Sales Enablement

People.ai: Unlock the Power of Artificial Intelligence for Your Sales, Marketing, and Customer Success Teams

While artificial intelligence continues to raise alarms with many, I personally believe it will unleash incredible opportunities for sales and marketing teams. Today, much of a marketers time is spent implementing technology solutions, moving data, testing, and analyzing the results of their marketing initiatives in preparation for the next campaign. The promise of ai is that systems can learn from our actions, so technology can optimize itself, data can be moved more effectively, tests can be automatically implemented and results will modify the technology. AI doesn’t replace talent, it will enable our creativity, getting us

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Analytics & Testing, Marketing & Sales Videos, Mobile and Tablet Marketing, Mobile Applications

CleverTap: Mobile Marketing Analytics and Segmentation Platform

CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these segments, and analyze each campaign’s performance. SDKs that let you track users’ actions within your mobile apps and websites. Our

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WordPress

PHP: Use the WordPress API to Build a Shortcode to List Subpages

We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function, I wanted to share it with the world. We’re using the Avada WordPress theme with the Fusion Page Builder as a parent theme, and deploying quite a bit of custom code in our child theme.

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A/B Testing, Ecommerce and Retail

Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual loop, your physical network was having an impact on what you bought and where you bought it from. In fact, word of mouth is the most powerful force in driving new business. This is because friends know what you want to buy, when you want to buy it,

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Customer Relationship Management, Sales Enablement

CoffeeSender: Send a Starbucks Gift Card with One Click

Besides my ulcer, who doesn’t love Starbucks? We’ve written before that sometimes it’s the little things you do that have the most impact. Since you can’t turn around in most communities without seeing a Starbucks, and Starbucks is fairly synonymous with business meetings, it seems only logical that you should have an app integrated with your CRM where you can kick off a $5 Starbucks® eGift Card via email. CoffeeSender is an app that allows you to send Starbucks coffee to customers, prospects or partners directly within Salesforce and other platforms. This isn’t just a

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