Api
Articles Tagged api:
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What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API , it’s promoted as a marketing automation solution. In my opinion, this isn't…
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How Real-Time Market Pricing Can Boost Business Performance
As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course,…
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Acquia: What is a Customer Data Platform?
As customers communicate and create transactions with your business today, it's getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email…
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What is Robotic Process Automation?
One of the clients that I'm working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology , Futurum states: RPA (robotic process automation) may…
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CompanyHub: Sales Automation CRM for Your Small Business
Managing customer relationships shouldn’t feel like managing a complicated software project. For most small to mid-sized businesses, the challenge isn’t finding a CRM —it’s getting the team to actually use it. The issue? Overcomplicated systems, poor usability, and a lack…









