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Articles Tagged ar:
- Mobile Marketing, Messaging, and Apps
How To Design, Develop, and Publish Your iOS App in 2024
Companies invest in iOS app development for a variety of reasons, primarily driven by the significant advantages and opportunities that the iOS platform offers: Large and Affluent User Base: iOS has a vast and financially stable user base, including users who are more willing to spend on apps and in-app purchases. This demographic can be highly lucrative for businesses. Quality…
- E-commerce and Retail
10 Unique Shopping Behaviors Where Retail Technology is Driving Conversions, Order Value, and Profitability
As an online store owner, understanding the unique activities that set e-commerce apart from general internet browsing is crucial for optimizing your platform and boosting your bottom line. While search, filtering, and personalization are indeed fundamental, several other distinctive behaviors characterize the e-commerce user experience. Table of ContentsVirtual Try-Ons and Product VisualizationSocial Shopping and User-Generated ContentDynamic Pricing and Flash SalesCross-Channel…
- Mobile Marketing, Messaging, and Apps
10 Ways That An iOS App Can Help Future-Proof Your Business
An effective way to future-proof your business is by investing in iOS app development. Having a strong presence in the iOS ecosystem is more critical than ever. Here are compelling reasons why your business should partner with an iOS app development company or an iOS app agency to invest in iOS app development this year. Engagement: Mobile apps offer unique…
- Sales and Marketing Training
From Science Fiction to Reality: How Close Are We to Minority Report-Style AR and VR Interactions?
The film Minority Report was released in 2002 with a story set in the year 2054. The movie’s futuristic depiction of technology captivated audiences, particularly its gesture-controlled computer interfaces. Now, over two decades since the film’s release, we find ourselves asking: how close are we to achieving that level of immersive, intuitive interaction in augmented reality (AR) and virtual reality…
- E-commerce and Retail
The Digital Transformation of Grocery Shopping: A New Era for Consumers and Retailers
I’m torn about digital grocery shopping. While I appreciate the convenience of having my groceries delivered or picking them up at the store, I seem to get an inconsistent product selection, especially meat, fruits, and vegetables. As a result, my deliveries and pickups often exclude anything but dry goods and drinks. I’m not sure how this issue will be resolved…
- Marketing Infographics
What is Digital Marketing? An Overview
Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and the impact of AI and machine learning on the field. Digital marketing uses digital channels, platforms, and technologies to promote…
- Content Marketing
Enviz: Immersive Real Estate Property Visualization With Interactive AR and VR Tour Experiences
Effectively communicating a property’s vision and potential to prospective buyers has been incredibly limited, almost always requiring in-person tours. Traditional marketing methods often fail to capture the essence of unbuilt properties, leaving buyers struggling to visualize their future homes. This is where augmented reality (AR) and virtual reality (VR) technology are revolutionizing the real estate industry, and Enviz is at…
- Analytics & Testing
The Insanity of Static Marketing in an Ever-Changing Landscape
The notion of a set it and forget it marketing strategy is impractical and can harm a brand’s success. As consumer behaviors evolve, technologies advance and new marketing channels emerge, sticking to a static strategy is akin to steering a ship without acknowledging the changing tides. This article delves into why a set-it-and-forget-it approach is unwise and highlights the importance…
- Marketing Tools
Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes
Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy. Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping…
- Customer Data Platforms
Top 8 Loyalty Program Ideas You Need to Try in 2024
Is investing in customer loyalty still a good idea? Sure, if you know which strings to pull. Find out which strategies work in 2024 – get inspired with our list of the most creative and innovative loyalty program ideas. What is Customer Loyalty? Customer loyalty refers to the ongoing, positive relationship between a customer and a brand, characterized by repeated…
