Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge, or an existing customer who is seeing if there are available products and services to expand their current relationship. This is complicated, of course,

How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation

The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems.  This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation. Kelly-Moore Paints is one of the largest employee-owned paint companies in the U.S. and is a

Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers

When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients  — such as marketing expertise, data, time, or resources — for maximizing a positive return on their digital marketing investments. The marketing tools enjoyed by big brands just aren’t built for

7 Automated Workflows That Will Change Your Marketing Game

Marketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel like you were running a marathon. But it doesn’t have to be overwhelming, simply automate the processes. Automation helps large businesses keep up with customer demands and small businesses stay relevant and competitive. So, if