Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.

Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually struggle with data getting in the way of attaining their objectives. Syncari takes a fresh

mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs

A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP) to better manage all data entry points into their systems, improve their data accuracy, comply

Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business

One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars

Digital Transformation and the Importance of Integrating a Strategic Vision

One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have been responding to customers with more convenient digital services. For example, wholesalers and B2B companies

Quarantine: It’s Time To Go To Work

This is, beyond a doubt, the most unusual business environment and questionable future that I’ve witnessed in my lifetime. That said, I’m watching my family, friends, and clients split into several tracks: Anger – this is, without a doubt, the worst. I’m watching people I love and respect in anger just lashing out at everyone. It’s not helping anything nor anyone. This is the time to be kind. Paralysis – many people have a wait