B2b

Articles Tagged b2b:

  • Sales and Marketing TrainingVARK: Visual, Auditory, Reading & Writing, Kinesthetic Learning

    The Four Learning Styles: Understanding VARK for Effective Marketing

    The ability to effectively communicate your marketing message is more critical than ever. However, true success in marketing goes beyond simply broadcasting your unique value proposition (UVP); it hinges on ensuring your audience receives, comprehends, and retains the information you’re providing. This comprehension is vital because, in reality, most purchasing decisions are not made in isolation. In the B2C realm,…

  • Marketing & Sales VideosB2B Thought Leadership Video Guide and Example

    Creating an Effective B2B Video: A Guide for Thought Leaders

    As we work on our GTM strategy, we’ve identified that incorporating videos with our company’s thought leaders is a perfect medium. We can explain very technical topics while simultaneously establishing our leaders as thought leaders and building awareness for our solution. Video content has become essential for B2B communication, especially when showcasing thought leadership. This article will guide you through…

  • Sales and Marketing TrainingSlow B2B Sales Tips

    Winning Against Today’s Slower, Tougher B2B Sales Cycles

    If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same study also points to an increase in sales cycles ending in no decision. Rain Group These trends can put a…

  • Content MarketingReasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions

    The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions

    Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…

  • E-commerce and RetailTop Strategies for Small Businesses in 2024

    Top Marketing Strategies For Your Small Business Growth in 2024

    In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash instead of spending or investing. This confusion, tension, and apprehension often occur in an election year. 1. Focus Your Marketing Messaging on Value In…

  • Sales and Marketing TrainingB2B Demand Generation versus Lead Generation

    Understanding Demand Generation vs Lead Generation

    Two critical strategies often emerge in marketing and sales: Demand Generation (demandgen) and Lead Generation (leadgen). While these terms are sometimes used interchangeably, they represent distinct approaches that serve different purposes in the customer acquisition process. This comprehensive guide will explore the definitions, processes, key differences, KPIs, and how these approaches work together to drive business growth. Table of ContentsDemand…

  • Advertising TechnologyOpenINSIGHTS: Predictive Insights and Marketing

    The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024

    Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure the data is actionable for predictive marketing strategies. This approach enables organizations to move beyond reactive strategies and anticipate customer…

  • Customer Data PlatformsHow To Get Leads With LinkedIn Sales Navigator

    Cleverly: How To Drive More B2B Leads With LinkedIn Sales Navigator

    LinkedIn is the top social network for B2B professionals worldwide and, arguably, the best channel for B2B marketers to distribute and promote content. It now has over half a billion members, with over 60 million senior-level influencers. There’s no doubt that your next customer is on LinkedIn—it’s just a matter of how you find them, connect with them, and provide…

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