Ctv
Articles Tagged ctv:
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DoubleVerify: Improve the Effectiveness of Your Online Advertising
Digital advertising has reached a breaking point. Marketers are under pressure to prove outcomes, not impressions, while navigating fraud, brand risk, fragmented measurement, and walled-garden opacity. As budgets tighten and scrutiny increases, confidence in where ads run and what they…
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The Non-Sponsor’s Playbook: Making the Most of Milano Cortina 2026
The 2026 Olympic Winter Games in Milano Cortina will command the world’s attention next year. For global household names, the opportunity to stand atop the podium as an official sponsor is worth the multi-million-dollar investment. But for most brands including…
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How Modern TV Commercials Became Smarter, Cheaper, and More Measurable
Television advertising has undergone one of the quietest yet most profound transformations in modern marketing. Once the exclusive domain of big brands and Madison Avenue agencies, TV commercials have evolved into a dynamic, data-driven medium accessible to businesses of nearly…
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Buying Into CTV Is a Start—But Consumption Demands More
For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV ( CTV ) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be…
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33Across: Reach the Right Audiences Faster with AI-Powered Supply-Side Targeting
Modern marketers are struggling to maintain precision, scale, and efficiency as the digital landscape fragments and third-party cookies are phased out. Teams are under pressure to unify audience data, activate it across channels like CTV and display, and deliver measurable…
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Alt IDs: An Improvement or Replacement in Adtech?
The evolution of Alt IDs in adtech marks a pivotal moment in our industry's trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their…
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What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment ( ROI ). What is Performance Marketing? How is Performance Marketing Different? Performance Marketing Channels and Formats...
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2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech . From the overwhelming impact of artificial intelligence ( AI ) to the brand wars with ad blockers – this past year was saturated…
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How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok , retail media networks ( RMN ), or connected TV ( CTV ) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with…
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Marketing Takeaways for the Convergence of Television and Internet
The convergence of television and the internet represents one of the most significant shifts in media consumption behavior and content distribution strategies in recent years. The television industry is undergoing a radical evolution, with a surge in new technologies and…
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