Customer Engagement
Articles Tagged customer engagement:
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Customer Data Platforms
Akamai Identity Cloud: Where Identity Management Meets Marketing Intelligence
Businesses are under pressure to deliver seamless, secure, and personalized customer experiences across every device and touchpoint. As consumer expectations rise, so do the complexities of managing identity, consent, and data in a compliant and scalable manner. Akamai Identity Cloud Akamai’s Identity Cloud steps into this critical intersection, offering a powerful Customer Identity and Access Management (CIAM) solution that not…
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Mobile Marketing, Messaging, and Apps
EZ Texting: Drive Engagement with Effortless SMS Marketing
SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that makes compliance, personalization, and automation second nature. EZ Texting EZ Texting is a top-rated SMS marketing platform built to make…
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Customer Data Platforms
The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to scale these efforts effectively. This…
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Artificial Intelligence
Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…
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Social Media & Influencer Marketing
Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…
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Sales and Marketing Training
Alison: The Free Mobile Learning App for Digital Marketers
When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed, another has been steadily writing itself—one that’s even more expansive, accessible, and future-ready. Alison has emerged as the definitive mobile learning platform for digital marketers, not just filling the void…
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Sales Enablement, Automation, and Performance
Pitch Less. Ask More. Win More.
We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a business cliché that endures. However, like many clichés, it deserves closer examination. The irony is right in the name. Think about the modern elevator experience: you step in, everyone faces…
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Social Media & Influencer Marketing
No Budget? No Problem. 10 High-Value Marketing Tactics for Challenging Times
Marketers today are facing heightened pressure to do more with less. Unpredictable economic conditions, shifting consumer behaviors, and tightening budgets are pushing businesses, especially small to mid-sized (SMB) ones, to find creative, cost-effective ways to connect with customers and sustain growth. The good news is this: while the playing field isn’t always level, it has never been more accessible. A…
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E-commerce and Retail
Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?
As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps, or support teams—mimicking the immediacy and personal connection of in-store service. This once-novel feature has matured into a measurable and…
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Content Marketing
How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders. Unlike fashion, tech, or…
