Customer Engagement

Articles Tagged customer engagement:

  • Emotional Marketing Book

    Product, Choice, and Emotion: Putting Emotional Marketing to Work

    We spend a lot of time fine-tuning features, writing copy, and tweaking funnels, but the truth is most decisions aren’t made on logic alone. They’re driven by how people feel in the moment. That’s the point Nick Thomas drives home in How Emotional Marketing Can Save the World. While the book was written with nonprofits in mind, the lessons apply…

  • Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear

    Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear

    A major shift is impacting digital marketing: the consumer data stream is drying up. Many businesses with previously top-performing Google links are suffering enormous traffic losses. Businesses with links listed below Google’s new AIO summary feature in browser searches are facing traffic decreases of up to 80 percent, according to an Authoritas analytics study. The Guardian This has sharply reduced…

  • Why Marketing Operating Models Must Evolve to Keep Pace With AI

    Why Marketing Operating Models Must Evolve to Keep Pace With AI

    It’s easy to get dazzled by the promise of AI — the speed, the scale, the seemingly endless optimization. But when marketing leaders rush to implement AI tools without rethinking the structures that support them, the result is often expensive underperformance. What’s needed isn’t just better tech. It’s a fundamental redesign of how marketing organizations operate, one that aligns purpose,…

  • From Product Push to Customer Pull: How MarTech Enables True Customer Centricity

    From Product Push to Customer Pull: How MarTech Enables True Customer Centricity

    The Great Marketing Shift The most successful companies today have made a fundamental transition in how they communicate with their markets. Instead of broadcasting what they want to say about their products, they’re responding to what customers are actually experiencing and seeking. Customer centricity represents a comprehensive business philosophy that places the customer’s experience, needs, and journey at the center…

  • Scannero Reverse Phone Lookup

    How Businesses Can Use Reverse Phone Lookup to Enhance Customer Trust

    Customer trust is one of the most critical factors for driving customer journeys. People are becoming more cautious when engaging with businesses due to an increase in fraud, bogus contacts, and personal data misuse. For organizations of all sizes, understanding ways to enhance client trust is crucial. Reverse phone lookup is an effective tool in this case. This technology allows…

  • EZ Texting: SMS, MMS, Text Message Marketing Platform

    EZ Texting: Drive Engagement with Effortless SMS Marketing Automation

    SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that makes compliance, personalization, and automation second nature. EZ Texting EZ Texting is a top-rated SMS marketing platform built to make…

  • The State of E-Commerce Personalization Maturity in 2025

    The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future

    We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to scale these efforts effectively. This…

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