Customer Engagement

Articles Tagged customer engagement:

  • Artificial IntelligenceAmperity: ID Resolution Agent

    From Fractured to Functional: How Identity Resolution Powers Smarter AI

    As the race to operationalize artificial intelligence (AI) accelerates, enterprise brands face a critical roadblock: messy, fragmented customer data. AI promises breakthrough personalization and insights—but only if it has one essential input: accurate, connected customer profiles. Unfortunately, most brands aren’t there yet. 78% of global organizations do not feel “very ready” to implement natural language tools like large language models…

  • Social Media & Influencer MarketingB2B Social Media Strategies by Platform

    Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025

    In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo but as a multi-functional business asset that supports every stage of the enterprise growth journey. Table of ContentsStrategic Pillars of…

  • Content MarketingWix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence

    Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence

    Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…

  • Artificial IntelligenceWill Your Sales Team Be Replaced By AI Robots?

    Will Your Sales Team Be Replaced By Robots?

    Artificial Intelligence (AI) is reshaping the sales landscape, driving unprecedented efficiency, personalization, and predictive power into every stage of the sales process. From prospecting to closing deals, AI-powered technologies accelerate workflows, enhance customer experiences, and boost revenue for organizations willing to embrace them. Companies like Salesforce, Microsoft, and Gong are in charge of introducing innovative tools that leverage generative (GenAI)…

  • Artificial IntelligenceOgilvy One: Relationship Design and AI. Navigating AI Without Fear

    Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear

    Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…

  • Artificial IntelligenceChatbot: Automate Sales & Support with Fuely the AI Bot Across Messengers

    Chatfuel: Automate Sales & Support with Fuely the AI Bot Across Messengers

    Customers and prospects expect immediate, personalized interactions with brands across platforms and around the clock. But meeting those demands with human agents alone can be overwhelming and costly. Whether recovering abandoned carts, qualifying leads, or answering common product questions, businesses need a solution that’s always on, responsive, and continuously improving. That’s where Chatfuel comes in. Chatfuel Chatfuel is an AI-powered…

  • Content Marketing3 Rules of Marketing and Sales Communication

    The Three Rules of Marketing and Sales Communication: The Foundation of Everything We Do

    Marketing and sales aren’t about gimmicks, guesswork, or gut feelings. They’re about solving problems, demonstrating value, and communicating effectively. Every campaign, every sales call, every pricing decision—everything we do—must follow three fundamental rules. 3 Rules Of Marketing And SalesRule #1: Understand THEIR Problem You’re SolvingRule #2: Measure the Value of Fixing THEIR ProblemRule #3: Speak THEIR Language When businesses ignore…

  • Advertising TechnologyRetail 3d Hologram Technology

    Holographic Technology in Retail: Current State and Future Prospects

    Holographic display technology is revolutionizing visual presentation by creating three-dimensional (3D) images that appear to float in space without requiring special glasses. This advancement makes retail environments more engaging by enabling interactive product showcases, dynamic advertisements, and immersive brand experiences. Ongoing improvements in light-field projection, AI integration, and cost-efficient manufacturing make holographic displays more accessible and affordable for widespread retail…

  • Mobile Marketing, Messaging, and AppsSMS API: The Impact of Mobile Customer Engagement in the Service Industry

    SMS API: The Impact of Text Messaging Engagement on Customer Experience

    An SMS API is a powerful tool that helps businesses integrate text messaging services into their applications. What are the benefits? The option to send and receive messages directly through application programming interfaces opens up a range of convenient communications with customers—and not only convenient but also effective! With SMS technology, businesses can easily automate notifications, improve customer support, and…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership