Customer Engagement

Articles Tagged customer engagement:

  • Conversational Customer Experiences with Infobip

    Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships

    The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…

  • Brandwatch: Consumer Intelligence Platform

    Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence

    Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…

  • Alison: Mobile App for Digital Marketing Training

    Alison: The Free Mobile Learning App for Digital Marketers

    When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed, another has been steadily writing itself—one that’s even more expansive, accessible, and future-ready. Alison has emerged as the definitive mobile learning platform for digital marketers, not just filling the void…

  • Elevator Pitch

    Pitch Less. Ask More. Win More.

    We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a business cliché that endures. However, like many clichés, it deserves closer examination. The irony is right in the name. Think about the modern elevator experience: you step in, everyone faces…

  • Low-Budget Marketing Tactics and Strategies

    ­­­No Budget? No Problem. 10 High-Value Marketing Tactics for Challenging Times­­­

    Marketers today are facing heightened pressure to do more with less. Unpredictable economic conditions, shifting consumer behaviors, and tightening budgets are pushing businesses, especially small to mid-sized (SMB) ones, to find creative, cost-effective ways to connect with customers and sustain growth. The good news is this: while the playing field isn’t always level, it has never been more accessible. A…

  • 1:1 Video Chat Benefits and Challenges

    Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?

    As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps, or support teams—mimicking the immediacy and personal connection of in-store service. This once-novel feature has matured into a measurable and…

  • Insurance and Social Media

    How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention

    In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders. Unlike fashion, tech, or…

  • Amperity: ID Resolution Agent

    From Fractured to Functional: How Identity Resolution Powers Smarter AI

    As the race to operationalize artificial intelligence (AI) accelerates, enterprise brands face a critical roadblock: messy, fragmented customer data. AI promises breakthrough personalization and insights—but only if it has one essential input: accurate, connected customer profiles. Unfortunately, most brands aren’t there yet. 78% of global organizations do not feel “very ready” to implement natural language tools like large language models…

  • B2B Social Media Strategies by Platform

    Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025

    In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo but as a multi-functional business asset that supports every stage of the enterprise growth journey. Table of ContentsStrategic Pillars of…

  • Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence

    Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence

    Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…

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