Customer Engagement

Articles Tagged customer engagement:

  • Sales and Marketing TrainingWhy Outbound Marketing Strategies Fail

    15 Ways Outbound Marketing Strategies Fail: Identifying and Addressing Critical Weaknesses

    Many organizations still rely heavily on outbound marketing strategies to reach potential customers. However, despite significant investments in these tactics, some businesses find their efforts falling short. This article will explore the concept of outbound marketing, outline a comprehensive strategy, and identify critical points where organizations often lose traction and momentum in their outbound marketing efforts. What is Outbound Marketing?…

  • Sales and Marketing TrainingThe ABC's of an Online Presence in Your Marketing Strategy

    The ABCs of an Online Presence in 2024

    Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…

  • Artificial IntelligenceBotsheets: GPT No-Code Chatbot Using Google Sheets (with Lead Capture)

    Botsheets: Train A Chatbot And Capture Leads With Google Sheets With This No-Code GPT Solution

    Businesses face the challenge of engaging with customers in a personalized and efficient manner… and an accurate chatbot can provide immense engagement value. As customer expectations continue to rise, companies must find innovative ways to capture leads, provide valuable insights, and deliver exceptional experiences. Fortunately, there is a solution that empowers businesses to achieve these goals without requiring extensive technical…

  • Marketing ToolsUniqode QR Code Management Platform

    Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes

    Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy.  Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping…

  • Sales Enablement, Automation, and PerformanceVisitor Queue: Identify B2B Anonymous Visitors To Your Website

    Visitor Queue: Identify the Anonymous B2B Companies Visiting Your Site

    Businesses constantly seek ways to maximize their online presence and convert website visitors into valuable leads. However, with an average of 98% of website visitors leaving without making contact, companies are left wondering who these potential customers are and how to engage with them effectively. Visitor Queue can help increase revenue by 10-20% through personalization and visitor identification. Visitor Queue…

  • Social Media & Influencer MarketingX Marketing Strategies

    X Marketing Strategies in 2024

    With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build brand awareness, engage with customers, and drive growth. With its unique features and vast user base, X offers numerous opportunities…

  • Artificial IntelligenceAI and Marketing Automation

    4 Ways That AI and Automation Are Revolutionizing Marketing in 2024

    In today’s increasingly competitive online environment, impactful marketing campaigns can make all the difference between achieving sufficient exposure and falling behind rivals. With automation technology continuing to emerge, driven by the ongoing generative AI boom, brands can utilize next-generation processes to grow their presence effectively in their niche.  This may be just as well because consumer demands are growing alongside…

  • Content MarketingHow To Use Video To Boost Engagement

    How to Use Video to Boost Customer Engagement

    If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more.  Videos are an extremely effective way of communicating with and engaging people, so it’s no wonder that more and more businesses are trying to figure out what role video will play in their own marketing mix.…

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