Elly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution 

Marketers working with ad-driven businesses often face challenges in measuring and optimizing their digital marketing efforts across various platforms. Each platform offers its own set of metrics and reporting systems, creating a fragmented view of overall performance. These data silos make it difficult to accurately attribute new contacts, leads, customers, and revenue to marketing efforts, resulting in wasted advertising budgets and missed opportunities for ad-driven revenue growth.

Marketers still struggle with disconnected data, tools, and company silos.

Hubspot 2024 State of Marketing

Elly Analytics

Elly Analytics is a full-funnel marketing analytics platform designed for businesses that invest heavily in digital marketing channels.

Elly Analytics helps marketers and advertisers optimize their marketing performance and make data-driven decisions by:

1. Collecting and integrating first-party data from all marketing and sales channels, including ad data, web & app analytics data, customer engagement data, as well as data from any custom CRM, backend, or internal database;
2. Creating detailed customer profiles, including the complete interaction history across all browsers and devices;
3. Applying advanced custom attribution models to measure the impact of each channel accurately;
4. Delivering data-driven insights through comprehensive PowerBI dashboards illustrating key data trends and step-by-step customer journeys.

Elly Analytics dashboards allow marketers to transition from a broad overview of general trends to detailed, ad-level data in specific reports, with the ability to slice data by region, advertised product, or promotional campaign.

By leveraging insights from these dashboards, they can uncover the true sources of their most valuable customers, optimize ads for high-LTV customers, and scale top-performing channels, campaigns, and ad items.

To illustrate, here are a few questions that Elly Analytics can help answer:

• What is the revenue generated from your ad campaigns?
• How many new customers have you acquired, and what’s their projected lifetime value (LTV)?
• What’s your Customer Acquisition Cost (CAC), and how does it compare to LTV?

Data-driven insights from Elly Analytics dashboards help businesses optimize and scale their marketing spend, leading to up to a 20% increase in ad-driven revenue, a 30% increase in gross profit, and a 10% reduction in customer acquisition costs.

Key Features: Fast Integration and Dedicated Team

Existing marketing analytics solutions are often associated with technical complexities, lengthy integration processes, and high costs. Integration alone can take several months, and the software requires specialized expertise for effective management.

Integrating marketing technology with other data systems in the company and hiring staff to manage marketing technology are cited by marketing leaders as the biggest martech challenges.

CMO Survey

Elly Analytics stands out as a comprehensive solution:

1. It is not just a platform – it comes with a dedicated team of marketing data engineers and analysts who take responsibility for the ongoing data accuracy. After setup, the team continues to provide support and advice through regular check-in calls;
2. The platform’s streamlined integration process requires minimal time and client involvement. Clients only need to share access to their data and add a single line of code to their data systems;
3. It is an all-in-one marketing analytics solution, including data streaming, DWH, attribution & visualization, that costs about 5 times less than the alternatives;
4. Elly Analytics targets a diverse range of industries, from education, healthcare, and home services to real estate, loans, and insurance, as well as other businesses with multi-touch sale cycles or long cohorts. 

As marketers ourselves, we understand the importance of accurate data to make confident decisions about investing in advertising. Elly Analytics not only integrates data from various sources but also takes responsibility for the data accuracy and ensures that businesses have the actionable insights they need to optimize their marketing performance and drive growth. 

Seva Ustinov, Elly Analytics’ CEO and Founder

Elly Analytics: A Use Case

Borzo, a business delivery service, faced data overload as it expanded into nine countries. They struggled with manual data tagging and reporting, slowing their decision-making processes. Elly Analytics helped them reduce data management time from 16 hours weekly to minutes. This enabled Borzo to quickly resolve issues and optimize ad spending by identifying campaigns that negatively impact organic traffic. Elly Analytics’ approach streamlined operations and enabled Borzo to make faster, more informed decisions, illustrating the power of comprehensive data management in driving business growth.

Learn More or Schedule an Elly Analytics Demo