Customer Experience
Articles Tagged customer experience:
- Content Marketing
Lumavate: A Product Experience Management Platform for Exceptional Product Experiences
Product manufacturers face significant challenges when managing vast amounts of product data and delivering exceptional digital experiences to their customers. Scattered spreadsheets, disconnected systems, and reliance on IT resources often hinder productivity and lead to inconsistent product information across various touchpoints. This results in a disconnected customer experience and makes it difficult for manufacturers to showcase their products effectively and…
- Customer Data Platforms
The Convergence of CRM, CDP, and AI: Transforming Customer Experience and Maximizing Marketing ROI
As a marketer, you’ve likely heard the terms Customer Relationship Management (CRM) and Customer Data Platform (CDP) thrown around, but understanding their differences and how they can work together is crucial for making informed decisions about your marketing tech stack. In this article, we’ll dive into the similarities and differences between CRMs and CDPs, explore their unique capabilities, and discuss…
- Content Marketing
The Composable Roadmap is An Action Plan for Agility
The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…