Customer Journey

Articles Tagged customer journey:

  • Sales Enablement, Automation, and PerformanceVoice Call Statistics and the Customer Journey

    Why Voice Calls Are Critical To Your Customer’s Journey

    I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering…

  • Marketing InfographicsSteps to Optimize Your Marketing Funnel for Higher Conversions

    7 Steps to Optimize Your Online Marketing Conversion Funnel

    Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from unaware to paying (and repeating) customers with deliberate steps that build trust, address objections, and increase value along the way.…

  • Analytics & TestingHow to Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts

    How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts

    To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you do that? Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer…

  • Customer Data PlatformsBuilding Value Into Every Step Of Your Customer Journey

    Building Value into Every Step of Your Customer Journey

    Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment.  It’s also just the beginning. Forward-thinking marketing teams take an…

  • Analytics & TestingMastering Freemium Conversion Using Product Analytics

    Mastering Freemium Conversion Means Getting Serious About Product Analytics

    Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and…

  • Content MarketingBuild Versus Buy MarTech

    The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business

    The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of decision makers confused. With the SaaS market booming to its full glory where the market size is projected to reach USD 307.3 billion by 2026,…

  • Sales and Marketing TrainingThe New Marketing Era: Revenue or Else

    The New Marketing Mandate: Revenue, Or Else

    Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak.  However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen.  When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…

  • Content MarketingLanding Page Visual Elements Infographic

    The Key Visual Elements of Landing Page Design

    The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages. The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords for Organic Search – By creating a landing page optimized for search engines, you can appeal to…

  • Marketing EventsSalesforce Fintech Customer Journeys On-Demand Webinar

    On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce

    As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…

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