Customer Retention
Articles Tagged customer retention:
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Advertising Technology
Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
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Sales Enablement, Automation, and Performance
What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
For B2B marketers seeking to drive sustainable growth in an increasingly complex landscape, traditional lead-centric strategies are no longer sufficient. Buyers are more anonymous, independent, and digitally savvy than ever. To break through this noise and inefficiency, many organizations are shifting to a modern B2B growth strategy rooted in account-based thinking and buyer-centric engagement. Based on insights drawn from a…
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Artificial Intelligence
Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next
Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…
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Sales and Marketing Training
Seasonal Marketing and Sales Program Maintenance Schedule
Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate, seasonal recalibration. Just as equipment needs preventative maintenance to avoid breakdowns in the future, so does your marketing and sales…
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Event Marketing
Why 3D-Printed Swag Is the Future of Personalization—and How to Start Now
Digital fatigue is real, and physical experiences are regaining value. 3D printing has quietly emerged as a powerful yet underutilized tool in modern marketing. For sales teams looking to break through the noise, event marketers seeking memorable swag alternatives, or brand managers seeking to demonstrate innovation, 3D printing offers a tangible and customizable solution. Why 3D Printing Is a Game-Changer…
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Email Marketing & Automation
The Essential Email Campaigns Every B2C Marketer Must Launch (And How to Get Them Right)
For B2C businesses, email remains one of the most direct and profitable marketing channels. While social media and paid advertising capture attention, email earns trust and drives conversions. To fully capitalize on email’s potential, B2C marketers must move beyond simple newsletters and embrace automated, behavior-triggered campaigns that create seamless customer experiences. Below are the seven types of emails every B2C…
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Sales and Marketing Training
The Paradox of Change: Despised by Users and Employees But Required For Sales and Competitive Growth
In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service (SaaS) companies, staying competitive requires continuous innovation—introducing new features, enhancing user interfaces (UI), and integrating advanced technologies to meet evolving customer needs. Table of ContentsWhy Change is Necessary in BusinessThe Paradox of Change: Risky and UncomfortableChange Management:…
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Email Marketing & Automation
Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide
Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the flywheel is a dynamic, self-reinforcing…
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Email Marketing & Automation
The Ongoing Value of Email Newsletters—And How to Keep Them Engaging in 2025
Email newsletters remain one of a marketer’s toolkit’s most resilient and profitable channels. They offer a direct, permission-based line to your audience that’s not subject to the shifting sands of search engine algorithms or social media trends. Yet, with consumers overwhelmed by the volume of content hitting their inboxes daily, maintaining engagement requires more than pressing send. It demands thoughtful…
